How to Boost Your Local SEO With Citations

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Local SEO at its Finest

Ok, so let's start with the simple question. What is a business citation?

Business Citations are what Google and Bing use to rank your site in the three-pack. Three pack? What is a three-pack?

In the Google Search results you will see this:

Google results three pack
No doubt that you have seen then while you are searching the web and while you may have a listing here, there is a way to outrank your competitors by doing the following steps.

Create a business citation – easier said than done, like everything marketing but you need to have the following information to create a citation.

  1. Business Name
  2. Business Address
  3. Owner Name
  4. Phone
  5. Website
  6. Category
  7. Keywords
  8. Logo
  9. Hours – Even if you don’t have hours put in hours
  10. Social Media Links
  11. Payment Method – fill out even if you don’t take payments
  12. Business Description
  13. Business Email

Ok, now that you have all of that stuff, you just need to use this same exact information every time you create a citation (EXACTLY THE SAME INFORMATION)

The next information you need to find out is where to put your citation, I am happy to provide a list of places you can go to but you will need industry-specific sites. For example, if you are a real estate agent then you should have a listing on Zillow,, Trulia, same as if you were a lawyer;,, I think you get the idea.

Here is a list of 150 citations that will work for any industry just remember that they all need to be the same EXACTLY the same

Business CitationOr just take it one at a time and go down the list:
Just Dial
World Web
Yellow Book
Yellow Bot
Express Update
Dex Knows
City Squares
Yellow Pages

I know what you are thinking? Why would I waste my time adding my information to all of these sites? Google My Business and Bing Business crawl the internet and they find your business listings and match it agains what you have used for them. The more citations that you have the better and the more your citations match each other the better, this is why we want to match your citations exactly.

What else can I do?

The number of reviews is also a way to outrank your competitors as well. Google uses their own review engine, while Bing and Yahoo use Yelp, so as you get reviews in the future make sure that you encourage your customers to leave you a review in one of those places.

One more Little Tidbit - 

Here is an article on how to make it easy for your customers to leave you a review – Easy Google Reviews

Posted by

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 09/24/2019 12:04 PM
  2. Rain Silverhawk 09/24/2019 09:13 PM
  3. Mirela Monte 09/26/2019 11:37 PM
  4. Lise Howe 05/09/2020 11:33 AM
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Show All Comments
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Any time, I can learn from people that are doing well, I will take that and see what I can do it.

Sep 24, 2019 10:30 PM #12
Melissa Tracht
NYC Insider Guide LTD - Manhattan, NY
NYC Website Publisher & Coach

Great info for physical businesses! Most people get so confused by citations (luckily I don't need them for my business). Well done article!

Sep 25, 2019 02:18 AM #13
Diana L Benson
eXp Realty - Gilbert, AZ
Your AZ Real Estate Connection

Great article! Very informative and helpful. Thank you. 

Sep 25, 2019 04:01 AM #14
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Wonderful Post.  It should be of great use to us all.

Sep 25, 2019 06:08 AM #16
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Excellent post, we have been implementing this for more than one year. Currently our favorite citation is for obvious reasons. Before the 3 pack the only way to show up in the top 3 positions was to use SEO.

Sep 25, 2019 07:02 AM #17
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thanks for the interesting post, have not heard of citations. Also, kudos to you for posting your very reasonable pricing!!

Sep 25, 2019 08:14 AM #18
faye schubert
Branson, MO
Living the Branson Lake Life

So glad you posted this about citations! Thanks for the big list to work with!

Sep 25, 2019 08:58 AM #19
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

Oh my!  I've not even heard of 90% of the sites listed! Thanks for the great info!

Sep 25, 2019 09:01 AM #20
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Bookmarked! Wrote down your phone number, thank you Tammy Emineth 

Sep 26, 2019 03:18 AM #21
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Wow, thank you Tammy! I don't do seo right now but I have it bookmarked because I know there's a good chance I will do some in the future. 

Sep 26, 2019 12:38 PM #22
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Pure gold Tammy - thank you. Will consider calling but I have to check - I think I signed up with someone to manage my Google page (through my company so I'm not even sure who it is!)

Sep 26, 2019 01:07 PM #23
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

Excellent info!  Thank you!

I will definitely explore this more and I will also check out all those sites.

Sep 26, 2019 11:32 PM #24
Jeremy Marquez
J Marqeting - Sacramento, CA
Virtual ISA at J Marqeting #iCallYouClose

Awesome Tammy Emineth ! I have been following and implementing your stuff since 2011! TY so much!

Sep 27, 2019 09:41 AM #25
John Peter
Rocket Seo - Caryville, FL
Grow your business online

excellent collection on citations. 


Sep 28, 2019 12:30 AM #26
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post and great tips.  Google is so important as is Bing and perhaps one or two others.  If you do not do what they expect you will not get great results!

Sep 28, 2019 03:38 AM #28
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

Wow, Tammy! I have been aware of this and seen parts of it used as well as I have implemented a part of this strategy. Now I know the full story and can improve my own online credibility and authority.

Sep 29, 2019 09:43 AM #29
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Tammy, you are an expert in your field, thanks again.

Oct 02, 2019 11:11 AM #30
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Thank you for pointing out there is to fill out even if you don’t use it . Love and light!

Oct 02, 2019 10:36 PM #31
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Steven, being good at what we do is this all the more motivation to keep doing it, I love that!

Oct 02, 2019 10:40 PM #32
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Lots of great information.  Thank you for sharing it with us.

May 09, 2020 02:45 PM #33
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