Are You On Track With Your 2007 Goals?

Real Estate Agent with Comey & Shepherd Realtors

As the 1st quarter is almost coming to an end, are you on track to achieving your business goals?  

Did you list as many houses as you thought you would?  Did you show homes to the number of buyers you expected to work with?   If you did, great!    If you didn't, don't beat yourself up about it. 

Nobody hits their goals every time.  Million dollar baseball players only get 3 hits out of every 10 at-bats.  Just increase your at-bats.   Look at this next quarter and re-evaluate your goals.  Set new goals for the quarter.

Better yet, set new goals only for the
month of April.   You see, setting annual goals can be a big problem.  If you get side-tracked or some things go wrong over a couple of months, then your annual goals are shot.  

Setting annual goals is a recipe of
disaster.  Don't set yourself up for that!   You don't know what the economy and other outside forces will do in the coming months, but you can control what you do.   Why didn't you achieve your goals? Were they too lofty or did you not do what you said you would do to achieve them?   It's easy to fool others some of the time by saying everything is going great, when it's not. I've been there. Done that.  We all have at one point or another in our lives.   But when you have to look at yourself in the mirror, that's the moment of truth.  You can't lie to yourself.   

Too many people only focus on their RESULTS. That's the WRONG thing to look at.  What you need to do is write down which activities you need to do on a daily and weekly basis and focus only on completing the activities.  Consistently doing your activities day after day may not seem like you're making much progress, but over time, you will jump by leaps and bounds and the results will be there with all of your success.   

You don't have any control over the results. Results are often out of your control - buyers balking, sellers saying no, lender messes up, bad inspections, etc.  All outside factors.    You only have control over your own activity!

So, take 30 minutes by yourself and review your goals for the next month.  What do you want to accomplish in the next 30 days? Don't worry about the next 12 months...only the next 30 days.  Then when you achieve your goals, that's a stepping stone to your next set of goals.  We all know how to eat an elephant.   :)   Some call this strategy: Plan, Do and Review. Make it a monthly strategy.  PLAN out what you want to do, DO the activities and after the month, REVIEW the results and see if and where you need to tweak your activities to get better results.   Set up a personal REWARDS program for yourself and your team if you have one.  Decide what kind of reward you'll give yourself when you achieve your goals.  It could be a massage, take an afternoon off and play a round of golf (without your cell), go to your favorite restaurant, take a weekend off, do whatever excites you that you normally wouldn't do.  

To your success,

Dan Weis

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Dan Weis
Real Estate Consultant since 1985
Comey & Shepherd Realtors

Cell/Text: 513.615.1890

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Christina Ethridge
The North Idaho Dream Team powered by SKE Realty Group - Coeur d'Alene, ID
Thanks for the reminder - we set annual goals but break them up by quarter, month and week.  Obviously some of our goals are based upon overall averages, but the breakdown helps a lot.
Mar 09, 2007 01:42 AM #1
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!


I'm reworking my goals to accelerate myself throughout the year so I can make my original goals even if I am shy this month!

Mar 09, 2007 01:52 AM #2
Beth Bastian
Rosemont Financial Inc - Simi Valley, CA
Simi Valley Real Estate
I think I set my goals backwards, I set my goals every week, however I still need to set down and write my 2007 goals.
Mar 09, 2007 01:58 PM #3
Debbie Malone
Londeree's Real Estate & Property Management - Lynchburg, VA
From Lynchburg To The Lake (434) 546-0369
Gosh 1st quarter almost over, stop the pressure! LOL! Yes, I'm on target and things are picking up so I'm hopeful I'll have an even better year than last. Thanks for the accountability reminder!
Mar 09, 2007 02:22 PM #4
Andy George
Century21 Drue Self Real Estate - Las Cruces, NM
Excellent tips Dan! It's hard to get anywhere without a plan on how to do it.
Mar 10, 2007 05:05 PM #5
Aziz Abdur-Raoof
RE/MAX Rewards - Columbia, MD
Howard Co. Real Estate Scoop
15/30 --15 referrals in 30 days!  that's my focus for this month.
I have 7 more referrals to go in 18 days.

Activity -- I gree its good to focus it and it leps when you have someone or something to hold you accountable.  I will admit that I am not good at rewarding myself when I accomplish goals.

Good posts!

Mar 12, 2007 02:33 PM #6
Desiree Daniels
RE/MAX Tri County - Robbinsville, NJ


Great post... great idea.  I have had the privilege of increasing the number of clients i represent every year since 1993 and can honestly say i don't set yearly goals for the "amount" of business i do... but i do set out to improve the "quality" of business i do.  

Great profile and testimonials .....  speaks volumes as to your character and business practice

Have a great year



Mar 12, 2007 03:21 PM #7
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes
I guess it's time for me to actually write some goals. Maybe it would be good for me to look at a month instead of a year.
Mar 16, 2007 02:00 PM #8
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Dan, Goals are great especially if we can keep everyone on our team accountable to our group goal.  Tracking boards and reports are all great but getting the team energized over each team members success has been wonderful.  When one of our team members puts a home under contract they send a team text message to everyone on the team...this gets the team excited and it also motivates everyone.  We picked this idea up from the book called "FISH".  We can't throw fish around our office but we can create excitement and energy while everyone is on the go and out of the office.  GO TEAM!  Sam Miller

Mar 16, 2007 02:54 PM #9
Gary Smith
Agent Marketing Today - Commerce Township, MI


 You can try  Site breaks down some goals down to the day.

Sign up for the one dollar trial which gives you access to several resources.

Mar 17, 2007 12:34 PM #10
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate
Dan, setting goals every year doesn't work for me, but setting monthly goals does.  Increasing the quality of my business and the amount of referrals is a must for me.  Thanks for a great post.
Mar 17, 2007 01:22 PM #11
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Goals and team rewards for meeting monthly production goals adds a new dimension of excitement in my office.  Instead of my team feeling overworked when we are having huge months they become even more motivated because they are rewarded financially and emotionally when we have big months.  Rewards mentally can get team members back on track and refocused.  TEAM, Together EveryOne Achieves More.

Mar 20, 2007 04:37 PM #12
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