There is a simple checklist that should be followed when you are building a website to enhance your career and create leads for you for years to come!
First there is only 2 reasons why you should be wanting visitors on your site:
1. Direct Response by offering services and data that will appeal to the type of visitors you want to attract
2. Image building, just like the response a person may get from driving by a billboard or passing by an ad, What image are you delivering to the reader. Hint - An image of an active successful Realtor looking to serve people is a good reason.
This will take some personal investigation on your part, it is good to have these simple questions sorted out before you call a web developer or develop these answers with a mentor that understands the web and ideally your web developer should be your mentor when it comes to web marketing.
1. What is the main purpose of your site?
2. How are you going to be attracting and developing traffic for your site? (Yes, you are responsible)
3. What do you need on the home page to initially gain the interest of your visitors? (Property access is a main reason for visiting)
4. Should you have an offering for present clients? Do you have a membership or VOW (Virtual office website)
5. In one sentence can you describe how you would like your visitors to perceive you as a persona to do business with.
6. Do you have information that will accomplish question 5 for your site?
7. Budget, yes you will need a budget, serious web marketers are beyond the template because they immediately know the difference between a well thought out site and terms like "Coming Soon"
Web leads can be very profitable if you:
1. Build the right site for you
2. Attract the right visitors for your site
3. Know how to convert clients
Hope this helps,
Wayne William Heine
President - Redman Technologies Inc.
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