A common complaint we often hear on Facebook is that people on Facebook are ANNOYING. Who really cares what somebody else is eating? Nobody cares. And you are right. Let me tell you why.
People don't care about posts on Facebook unless it is about them.
So, the question is: how do you make a post about you also about them? Simple. Make all your posts about the community. Everybody is a member of the community, thus a post about the community is ultimately about them.
Let's take a look at 4 types of annoying Facebook posts, and how real estate agents can leverage them to get people to talk about themselves:
1. Food Photos
Truly nobody cares what you are having for dinner. But if you ask what you should have for dinner at a popular local restaurant, suddenly everybody wants to flex their expert opinions. Sharing a photo of your food and asking for recommendations is a great way to start conversations.
2. Vacation Photos
Humblebragging can be effective when done correctly. For example, don't brag about how "blessed" your life is and show photos of your BMW. Instead make it about the community, and thank people for helping you get to this point in your career. You didn't get there alone!
3. Pet Photos
People can be a little overzealous with their photos of their animal family members. While we at Z57 love dog photos, we know not everybody will care about our photo of Fido on a walk. Instead, post a photo of your dog and ask the community to reply with photos of their dog! Tap into their desire to share photos!
4. Facebook Rants
Ooooh, be careful with this one. Sometimes you want to go onto Facebook to vent...but do people really care? If not, why should they? If you are going to go onto Facebook to complain about something, only do so if it affects the entire community as well. New laws going into place, unfinished construction, and low school budgets, are examples of issues that people will care about.
What annoys YOU the most on Facebook?
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