Special offer

Without me reinventing the wheel ~ Tell me what YOU do.

By
Real Estate Agent with Keller Williams Realty

Selling Real Estate is my passion.  The toughest part for me has been to learn the ins and outs of internet marketing without spending my children's college fund to do so.  I would like advice from other Realtors that have "been there and done that".  I primarily want to focus on my website promotion at this point. From optimizing,to creating content to popular trends. I would like to hear what I can do to capture leads and attention on the internet that 84% or more of our clients are using.

In advance, I appreciate your willingness to share your curve of learning this daunting task on the web.  I hope that I will be able to return the favor one day to assist you as well. 

Denise Staton -Broker, GRI

sellinghomesinnewbern.com

denisestaton.com

Wayne Heine
Edmonton Lake Property - Edmonton, AB

There is a simple checklist that should be followed when you are building a website to enhance your career and create leads for you for years to come!

First there is only 2 reasons why you should be wanting visitors on your site:

1. Direct Response by offering services and data that will appeal to the type of visitors you want to attract

2. Image building, just like the response a person may get from driving by a billboard or passing by an ad, What image are you delivering to the reader. Hint - An image of an active successful Realtor looking to serve people is a good reason.

This will take some personal investigation on your part, it is good to have these simple questions sorted out before you call a web developer or develop these answers with a mentor that understands the web and ideally your web developer should be your mentor when it comes to web marketing.

1. What is the main purpose of your site?

2. How are you going to be attracting and developing traffic for your site? (Yes, you are responsible)

3. What do you need on the home page to initially gain the interest of your visitors? (Property access is a main reason for visiting)

4. Should you have an offering for present clients? Do you have a membership or VOW (Virtual office website)

5. In one sentence can you describe how you would like your visitors to perceive you as a persona to do business with.

6. Do you have information that will accomplish question 5 for your site?

7. Budget, yes you will need a budget, serious web marketers are beyond the template because they immediately know the difference between a well thought out site and terms like "Coming Soon"

Web leads can be very profitable if you:

1. Build the right site for you

2. Attract the right visitors for your site

3. Know how to convert clients

Hope this helps,

Wayne William Heine

President - Redman Technologies Inc.

wayneh@redmantech.ca

Jun 08, 2008 07:07 AM
Wayne Heine
Edmonton Lake Property - Edmonton, AB

There is a simple checklist that should be followed when you are building a website to enhance your career and create leads for you for years to come!

First there is only 2 reasons why you should be wanting visitors on your site:

1. Direct Response by offering services and data that will appeal to the type of visitors you want to attract

2. Image building, just like the response a person may get from driving by a billboard or passing by an ad, What image are you delivering to the reader. Hint - An image of an active successful Realtor looking to serve people is a good reason.

This will take some personal investigation on your part, it is good to have these simple questions sorted out before you call a web developer or develop these answers with a mentor that understands the web and ideally your web developer should be your mentor when it comes to web marketing.

1. What is the main purpose of your site?

2. How are you going to be attracting and developing traffic for your site? (Yes, you are responsible)

3. What do you need on the home page to initially gain the interest of your visitors? (Property access is a main reason for visiting)

4. Should you have an offering for present clients? Do you have a membership or VOW (Virtual office website)

5. In one sentence can you describe how you would like your visitors to perceive you as a persona to do business with.

6. Do you have information that will accomplish question 5 for your site?

7. Budget, yes you will need a budget, serious web marketers are beyond the template because they immediately know the difference between a well thought out site and terms like "Coming Soon"

Web leads can be very profitable if you:

1. Build the right site for you

2. Attract the right visitors for your site

3. Know how to convert clients

Hope this helps,

Wayne William Heine

President - Redman Technologies Inc.

wayneh@redmantech.ca

Jun 08, 2008 07:07 AM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

You have to do more than your competitors, simply having a website with access to listings will no lonfer cut it. You have to offer more and have a more refined target. I have a site and a blog taht targets a segment of the market. You can target your segment as well. Better to look and see for your self. www.neworleanscondotrneds.com and www.neworleanscondotrends.com. Leave me a comment.

Jun 08, 2008 07:07 AM
Mary Warren
Las Vegas, NV

Denise, keep blogging it's free...send your blog address to you e-mail SOI and tell them about your blogging...send them reminder e-mails occasionally with a 'teaser' of an article from your blog and a link that will lead to the blog.  Build yourself a free website (point2agent.com's use to be free not sure if it still is), use vflyer.com and/or postlets.com to make flyers for your listings....you can then print them off or e-mail them out.  They are both free.

Jun 08, 2008 07:10 AM