Make It Large and Do It Often | You Can't Lose

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kWH

 

 

 

I love to read responses in the Q & A section of ActiveRain. One question we can always count on seeing frequently is about print marketing in the newspaper.  Of course, the majority of responses are negative.

 

That response always brings a smile to my face, and I hope that my local competitors continue to feel that same negativity. We have heard the statement that “all real estate is local.”

 

In my area, there is one office that provides a full page, but their inventory is 90% from outside our area!  There’s one agent who also has a full page, and she’s from “our” office. This agent was a past partner of mine and decided to go on her own.

 

She gets business from it and understands the importance of being visible to all. This newspaper is mailed to all homes and businesses in my town.  My name is branded more than any other in town for real estate, and the majority of our listings are Franklin listings. Branding is important, and it takes time as well as consistent marketing. The newspaper complements that branding!!!

 

The bottom line is not to make quick judgments about an “old school” method that continues to work well, “unless you’ve used it properly.” If the cost exceeds your budget, that’s an entirely different reason for not using it.

 

Price is an important factor. When the cost of stamps increase, the brakes go on for many direct mail participants.  They either stop completely or reduce the number of postcards. Neither is reasonable.  A reduced number decreases the “chance” of hitting a homeowner who needs your service. Yes, just as with everything else in real estate marketing, it’s a game of chance.

 

If you mail to 100 homes from a group of 7,700, what’s the chance of hitting a winner? That mailing is a loser!! 

 

Make it Large and Do it Often. You can’t help but win, no matter what the method may be.

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks for your kind words, Anna Banana Kruchten - Phoenix Homes Sales no, no one would listen!!! I like my little group here.... that works well for me as well as all of those who read and comment.... I like the feedback and YOUR thoughts.... that helps me with my adjustments.... 

Oct 06, 2019 02:42 PM #32
Ambassador
3,355,078
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

All sage points and I'm with you, I love reading the responses and have often wondered if anyone ever really reads them. They often 'like' the most ridiculous, rude, incorrect or 'non-answers' - but, the practical ones or the ones we actually learn from, are quite often found at the bottom! 

Like you though, I truly believe in consistency and if print ads work, go for it - no one else is doing it so, you'll have incredible visibility as you build your brand. And, I agree with you - it needs to be a one-year commitment too.

Have a great week, Barbara!

Oct 06, 2019 10:14 PM #33
Rainmaker
422,128
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Consistency almost always pays off. Barbara, great points in your blog, as always!

Oct 07, 2019 05:19 AM #34
Rainmaker
1,236,484
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro,

I support your way of thinking.  I do things more old school and my husband likes doing online marketing.  We complement each other and it works well. 

I just decided to advertise in my church's weekly bulletin. I got 5 squares which is a banner size. The church is in Soldiers Pass which is my neighborhood and the ad will run for a year. This is where the tourists come for Sunday mass and the view is jaw-dropping.  

Oct 07, 2019 08:29 AM #35
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Debe Maxwell, CRS I'm a firm believer that real estate agents do NOT invest in their business...the more years they spend in the business, the less money they expect to spend.... the problem with that is their business will never grow....

they use online marketing because it's free.... especially if the site is provided by their real estate office!!! that's just dumb.

Oct 07, 2019 08:44 AM #36
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Steffy Hristova as you know, it's all very basic.... 

Sheri Sperry - MCNE® I remember when I was very new in the business, I bought an advertising space in the church bulletin for  Sunday Mass.... I paid a fortune for enough space to put my name and number.... but that's the Catholic Church.... it surely knows how to raise money!

Oct 07, 2019 08:47 AM #37
Rainer
211,404
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Keep it up Barbara! People stepping out just makes it easier for you!

Oct 08, 2019 06:19 AM #38
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ben DeHaven and I surely like "easy"....

Oct 08, 2019 06:25 AM #39
Rainmaker
785,101
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Barbara I love your positivity and your logic also makes sense. Now, I am on my own I need to start considering my marketing plan for next year and see what I can afford. I just started advertising in a print newsletter for a local development where I used to advertise and get a fair amount of listing per year. Price point is lower than our area usually, but it provided some steady income through the year. I also rank highly for the development on Google. When I saw another local realtor get 10 or more listings there this year I knew I had to go back to advertising. Now what next?

Oct 08, 2019 02:16 PM #40
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

whatever you did for that subdivision the last time you were marketing there, do it again....make adjustments along the way..... do it consistently.... and remember, it's all about the client not the agent..... it all about what you have for them.... you have the best representation..... and you're not a stranger to that area.... 

Oct 08, 2019 03:10 PM #41
Rainer
479,714
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Direct mail to target markets is best IMO, however, if an ad in the newspaper  reaches a larger market area, and the costs is less per resident than a DM campaign, then marketing with a newspaper seems more sensible and prudent or are there other factors that should be considered? 

Oct 08, 2019 09:25 PM #42
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kimo Jarrett the difference is the postcard can be thrown in a drawer and saved until the homeowner is ready to use it....and THEY DO SAVE SOME.... we've been to appointments where they spread our postcards on the table and some are old.

Oct 09, 2019 01:25 AM #43
Rainmaker
406,737
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Barbara, consistency is key as is using multiple media channels to get your brand out in the market place. 

Oct 09, 2019 03:48 AM #44
Rainmaker
1,544,033
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Perhaps those nay-sayers are like so many who swear direct mail won't work. They have the wrong message and / or they fail to be consistent.

Most of the real estate agent ads I see here say "I'm your home town realtor." Or "I'm a top selling agent." None of them offer any advice or benefits to working with them.

Oct 09, 2019 10:00 AM #45
Rainer
102,393
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

well said.

i like mailings, and i think print is part of an overall concept.

 

Oct 09, 2019 10:57 AM #46
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Matthew Klinowski, PA in a local area, print works best for target marketing.... not everyone will go online but they all go to the mailbox!!!

Marte Cliff it's not about the agent today....no one cares if you're #1 or #10.... it's all about the homeowner.... and what you will do for them.... what they need and what you can do....and how well you do it....

Oct 09, 2019 11:24 AM #47
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Brian DeYoung print marketing will never get old.... "old school" will never get "old"..... work it and work it properly....and consistently.... not a "one shot deal"....

Oct 09, 2019 11:25 AM #48
Rainmaker
340,864
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

I agree with direct mailings and "go big or go home"

Oct 09, 2019 05:58 PM #49
Rainmaker
1,494,008
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You sure know the formula to make it work with the direct marketing.

Oct 15, 2019 03:08 PM #51
Rainmaker
5,038,332
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, Dana and Georgie....

Oct 15, 2019 04:01 PM #52
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