Marketing In Real Estate & Politics Are Similar | Visibility Is Key

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kX7

 

During the past 10 days, I’ve been deeply involved in local politics and helping a retired Franklin Police Officer run for a Town Council position. His name is Brian Chandler, and I’ve committed to marketing him.

It’s actually helped our real estate business. I’ve contacted people I haven’t spoken to in decades!! I was surprised they remembered me, but I had nothing to lose and everything to gain by contacting them.

I needed permission for sign placement. The same principles are true of Politics as they are for Branding in real estate. Branding is branding, no matter what the profession. The more visible, the better. It’s going to be tough to forget the name Brian Chandler!!

I was able to shake some fruit from the tree from a few of those contacts.  I think there will be some business in the future from it.

Election Day is not until November 5th and we already have 100 signs visible. People are commenting to Brian that he has signs everywhere.

I decided every home with a sign needed two more very close to it, and next door is even better.  Perception becomes reality in the voting booth!!!  We have a few of those “trifectas” on main streets. Seeing three signs in a row are winners!!

I’ll be running a quarter page ad in our local newspaper, and holding a sign at the voting center all day. I’ve started posting on Facebook with Brian and our State Rep at the local October-fest yesterday.

I love doing this stuff. It’s a good way of applying marketing principles to political campaigns. Both professions are based on politics.

Fun stuff.

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
The Art Of Marketing You
Old Farts Club

Spam prevention
Show All Comments
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ron and Alexandra Seigel (A).... we're working toward that goal.... the visibility is there and it will be strengthened with Facebook and online marketing.... 

Oct 06, 2019 02:38 PM #16
Rainmaker
572,738
Chris B Johnson REALTOR®
Allison James Elite - Moorpark, CA
5 Star Rated REALTOR® Quality, Not Quantity

Good for you Barbara Todaro ! People will see you as more than someone who just sells homes, but as an active and caring professional member of your community:-)

Oct 06, 2019 03:05 PM #17
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Chris B Johnson REALTOR® I'm having a great time doing this.... planning every day and making sure we become as visible as possible.... preparing a 1/4 page newspaper ad this week... and adding to the list of signs...

Oct 06, 2019 03:07 PM #18
Rainmaker
3,360,748
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Barbara - your key to success is contagious and I am sure Brian Chandler appreciates the effort.  Who knows what may happen after November?  

Oct 06, 2019 04:53 PM #19
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I love working on political campaigns.... there will be more coming Michael Jacobs ....

Oct 06, 2019 04:56 PM #20
Ambassador
3,899,335
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Barbara- you are amazing and what better way to show someone outside the industry that you know how to market like you mean it. I'd imagine that this is challenging and fun for you!!!

Oct 06, 2019 06:55 PM #21
Rainmaker
1,543,566
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It is fun if you believe in someone. I helped a friend become County Commissioner a few years ago by writing plenty of letters and news articles. It made an enemy of a local newspaper editor, because he was supporting the opponent.

Oct 06, 2019 09:40 PM #22
Ambassador
912,192
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Barbara Todaro  And you have the visibility yourself! All the best - Lynn

Oct 06, 2019 09:55 PM #23
Rainmaker
2,943,357
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning again Barbara.

I believe if you were running for a political post, you would win.  The Queen of marketing, no-one can argue with that

Oct 07, 2019 01:46 AM #24
Ambassador
3,350,993
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

BOY! Is Brian ever lucky to have you, Barbara?! I totally agree that when you see 3 signs in a row, you KNOW your neighbors see something wonderful in a candidate. Keep up the amazing work and do let us know how it goes for Brian too!

Oct 07, 2019 03:22 AM #25
Rainmaker
5,423,524
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Monday morning, Barbara. Have a great day and a very productive week.

Oct 07, 2019 05:30 AM #26
Rainmaker
1,943,067
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning B arbara -  good old fashioned visability.  That does not every change.  That will keep him top of mind.

Oct 07, 2019 05:35 AM #27
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib between Brian and me, we have a good database of voters!!

Marte Cliff I love it when that happens!!!  I posted a photo of Brian with our State Rep and I saw a few competitors 'liking' it.... no comments but they made an appearance!

 

Oct 07, 2019 05:38 AM #28
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Lynn B. Friedman I'm a firm believer that no matter what the task may be, the participants can always gets mileage out of it.... I like that advantage.

James Dray thank you but I'm too lazy!!!

Debe Maxwell, CRS I love doing a lot of different testing in the market.... no one else uses their signage right.... they have one sign on a street.... I want every home on the street.... I wish I had jumped into this campaign sooner.... Brian didn't have anyone working with him on marketing..... he's pumped now and on a roll....

Oct 07, 2019 05:42 AM #29
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Roy Kelley thank you....and the same back to you....

Grant Schneider it's just like real estate branding.... visibility is the key....

Oct 07, 2019 05:43 AM #30
Rainmaker
108,608
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Brain is lucky to have you on his team.  Good luck with the campaign and good luck with your business.

Oct 07, 2019 06:04 AM #31
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks for your continued support Raymond Henson 

Oct 07, 2019 06:20 AM #32
Ambassador
2,058,327
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Barbara,

I hope Brian appreciates how lucky he is to have you as a marketing expert in his corner!

Oct 07, 2019 02:09 PM #33
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michelle Carr Crowe,Altas Just Call...408-252-8900! he's an honest one.... wore the blue for 22 years.... and wants to continue to help the Town....

 

Oct 07, 2019 02:25 PM #34
Ambassador
3,014,627
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro ,

He must be a really good man to have your endorsement. Good for both of you. 

Oct 09, 2019 08:34 PM #35
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
5,035,624

Barbara Todaro

Marketing Agent for The Todaro Team
Ask Barbara Todaro a question...
*
*
*
*
Spam prevention