Is Your Real Estate Practice A Work of Art?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

www.luxuryrealestatemarketing.com

The late great Steve Jobs believed that, like works of art, Apple computer chips should be signed by those who created them. While few customers ever saw the signed chips, the creators had a tremendous sense of pride about their work. If your real estate practice was a product would you sign it? Is it a work of art?

 

Recently, we enjoyed a pizza at one of our favorite restaurants, Industrial Eats, which is located about one hour up the coast from Santa Barbara, in the wine country.  It is worth the trip because the pizza there is the closest we have found to the best pizza in Italy. 

 

Before heading home, we each ordered espressos. After one sip we looked at each other with the exact same thought in mind: this was the best espresso we had tasted in he USA!  We looked for the server to ask if we could purchase some coffee to take home. She was at the massive espresso machine that looked like it was custom designed, imported from Italy and signed by the manufacturer, Salvatore.

 

Once we got her attention she told us that Salvatore is a local Italian craftsman who both restores and creates custom-built espresso machines for restaurants and home use by coffee connoisseurs. He also sources the coffee, composed of three kinds of beans, that he has roasted per his exacting standards.  It is called Tri Colore (like the three colors of the Italian flag-green white and red). 

The next week we drove up the coast again just to meet Salvatore and his lovely wife Wendy who welcomed us with open arms, literally! They enchanted us with stories about Italy. And they showed us around their showroom/workshop while we sipped on espressos that Wendy artfully made for us.  We learned that they lived in our favorite Italian town of Florence where Salvatore made buckles and other metal elements for handbags and shoes for luxury goods companies like Ferragamo.

 

We wondered, in our age of automation and Artificial Intelligence, if Salvatore is the last of a dying breed of fine craftsmen who see their work as art, worthy of their personal signature. Or, were we witnessing the beginning of a new trend, spurred on by people seeking refuge from too much time in front of digital screens?

 

Salvatore informed us that many of his customers are creating “coffee rooms” vs. “media rooms” that are more conducive to the art of conversation. Salvatore’s spectacular custom-designed espresso machines and delicious coffee are certainly conversation pieces. They tell a great story that resonates with those of us who truly appreciate, signature-worthy fine craftsmanship.

Is your real estate practice a signature-worthy work of art?

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Luxury Home Marketing
Posts to Localism
Luxury Real Estate
Bartender, Make it a Double
Old Farts Club

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Rainmaker
1,494,008
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

How refreshing to see and meet a real old world craftsman like Salvatore!  Great post.  Makes me want an espresso!

Oct 08, 2019 03:54 PM #31
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Georgie Hunter R(S) 58089 this morning, we had to have a cappuccino as we posted this.  Both of us are big fans of craftsmanship, and that to us defines luxury!  A

Oct 08, 2019 04:31 PM #32
Rainmaker
2,557,961
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

That's a state of the art operation, Alexandra.  No question about that.  Especially, that expresso machine.

Oct 08, 2019 07:50 PM #33
Rainmaker
2,557,961
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Oct 08, 2019 07:51 PM #34
Rainmaker
422,128
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Fascinating story about Salvatore's philosophy of life. I was reading recently a similar story about a Japanese manufacturer of make-up brushes, where a craftsman chooses each individual bristle for the brushes.

I am sure the coffee must have been delighful. It's such a pleasure to meet people like Salvatore and Wendy.

Oct 08, 2019 08:09 PM #35
Rainmaker
2,945,280
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

A work of art, well I hope so.  I know we have many happy clients, our agency is growing faster then I thought it would. 

Oct 09, 2019 01:07 AM #36
Rainmaker
205,797
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

was it me or did I just feel like I took a brief tour of Italy!?  Great post and I agree to have a signature.  I tell my team we stamp 'service' on every conversation, contract, meeting etc. 

 

Thoroughly enjoyed this read!

 

Blessings!

Oct 09, 2019 04:06 AM #37
Rainmaker
2,464,514
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

ciao...

Oct 09, 2019 06:58 AM #38
Rainmaker
19,259
Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
Accounting, Tax Preparation & Resolution, Tax Lien

Ron and Alexandra, I really enjoyed this story. That picture of the coffee machine looks very vintage with beautiful craftsmanship. 

Oct 09, 2019 08:35 AM #39
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Thank you for the feature, and we both love state of the art things. There is so much to appreciate about Italians and their artistry.  A

Oct 09, 2019 09:16 AM #40
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Steffy Hristova These type of moments make my day.  They are inspiring, and I would have watched someone picking out bristles for a brush.  The Japanese sense of art is another culture I have great admiration for.  Happy Wednesday to you.  A

Oct 09, 2019 09:19 AM #41
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray We are so happy for you, the art of your company is in its proposition for agents.  A

Oct 09, 2019 09:20 AM #42
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

L. Scott Ferguson Nice comment, and it was a quintessential Italian moment.  I think the artistry as well as the dedication to beauty that seems to be innate in the Italian soul keeps us going back to visit Italy quite often.  A

Oct 09, 2019 09:22 AM #43
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Richie Alan Naggar We all need a bit of that Italian essence in our souls.  A

Oct 09, 2019 09:23 AM #44
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Krystin Mitchell, CPA CFE There are so many lovely examples in the past to bring back to our attention.  They are classics, and we are avid admirers...A

Oct 09, 2019 09:25 AM #45
Rainmaker
501,189
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

You know I quit drinking coffee, but after reading about your trip to visit Salvatore, 'I am feeling like a cup of espresso.

Oct 09, 2019 05:35 PM #46
Ambassador
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Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Ron and Alexandra Seigel 
What a wonderful adventure - times two!
Thanks for sharing the tastes and visions! Lynn

Oct 10, 2019 12:38 AM #47
Ambassador
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Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hello there, Ron & Alex,

Thank you to Barbara Todaro for her re-blog and the introduction to Salvatore and his coffee craftsmanship.

 

Oct 10, 2019 12:35 PM #48
Rainmaker
627,342
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Alexandra,  this scene from Russell Crowe's The Water Diviner (2014) may be  warm fuzzy nostalgic for your grandmother.

 https://www.youtube.com/watch?v=xtcH1l_juHg

Oct 10, 2019 01:35 PM #49
Rainmaker
522,310
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

That was an interesting read!  So cool that you took the time to visit Salvatore ini person!  True craftsman seem to be a dying breed...so many pp don't want to learn manual labor.

Oct 12, 2019 03:30 PM #50
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