Being generous with Content

By
Real Estate Broker/Owner with Pareto Realty TN #251071

Everyone is a squirrel looking for a nut.

or . . . a Hammer looking for a nail.

For a sales-human, the pursuit is for that “Convertable Lead” who, with proper and diligent cultivation (follow-up), will ultimately become a “Customer” by agreeing to an appointment and become a CLIENT through earning their respect and trust by way of an empathic “Listening Consultation.”

One thing I’ve learned throughout my 25+ years as a Real Estate Sales Professional and Principal Broker is that people take trusted action faster when they are well informed about how this process works.

Many REALTORS miss the mark in this respect because they assume that the Home Buyers and Sellers know things that they don’t.

I’m not sure why this is . . . perhaps, with more experience, there’s a tendency to get a little sloppy.

Once you accept “little sloppy” performance, the “bar” lowers, and over time continues the slide in a race to the bottom.

I believe it’s essential to deliver the same level of service to ALL clients ALWAYS.

This includes all of the ways we can establish ourselves as THE SOLE RESOURCE FOR ALL THINGS REAL ESTATE . . . We do this with consistent communication with all of our “peeps” in our Niche Sphere of Influence in myriad ways – Blogs – Social Media – Direct mail – Websites – Telephone follow-up – and social gatherings.

When you become THE sole resource for all things real estate, you earn the badge of “EXPERT”, and people start saying good things about you even when you’re not in the room . . . and this leads to more business.

There are no shortcuts – only persistent consistency of useful communication in a variety of ways.

Last month, I added a BUNCH of new content to the Pareto Realty Website about the process of Buying and selling houses.

It’s ALL FREE for anyone and everyone to “consume at their leisure.”

Below are 3 links of valuable content which I hope will benefit you.

All boats rise with the tide . . . As 1 succeeds, so do we all.

Pareto Realty is on the hunt for some new “Vital Few” REALTORS to join our firm. If you are a REALTOR in Middle Tennessee currently selling 5-15 houses/year and a desire to sell more, let’s connect! Email Barry to schedule an appointment.

Published by Barry Owen 

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love 

Posted by

Barry Owen

Founder
Principal Broker
Pareto Realty
Nashville, TN

615.502.2080
www.paretorealty.co  
Call me: 615-568-2123
email me: barryo@comcast.net

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Simply & BOLDLY Living the FourFold Way in Open Space!

Quintessentially connected to the real estate industry to offer the ultimate experience for Home Buyers and Sellers in Middle Tennessee . . . Inquire within!

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Topic:
ActiveRain Community
Location:
Tennessee Davidson County Nashville
Groups:
Realtors®
Posts to Localism
Dedicated Bloggers
Tennessee Realtors - Join Hands
Old Farts Club
Tags:
sellmorehouses
homebuyprocess
homesaleprocess

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Ambassador
800,980
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Persistent consistency . . . great concept but often lacking. Best of luck in attracting the right type of agent. 

Oct 08, 2019 08:31 AM #1
Rainmaker
186,690
Lauren Williams, CPO
Casual Uncluttering LLC - Woodinville, WA
Professional Organizer: Puget Sound homes

Barry Owen After eight (!) years in my business, I finally had a DUH moment when I realized my potential clients are often so overwhelmed by their circumstances they don't remember much of what I tell them during an initial consultation. So I FINALLY wrote it down and it's going into the portfolio I leave behind. Thank you for prompting me to put it on the website as well.

Oct 08, 2019 10:47 AM #2
Rainmaker
3,360,748
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barry - many of us know that often-recited tale of A-S-S-U-M-E.  There's more truth if we actually follow the root meaning of the word as well as any handy memory tips for spelling.  

Oct 08, 2019 12:12 PM #3
Rainmaker
784,057
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I find it is often the older well known agents who make deals complicated, demanding things, presuming things and not communicating and holding up their side of a deal. As you say, it is easy to let things slide and then the rot sets in.

Oct 08, 2019 02:42 PM #4
Rainmaker
2,556,143
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Many REALTORS miss the mark in this respect because they assume that the Home Buyers and Sellers know things that they don’t." 

So true, Barry!

Oct 08, 2019 07:45 PM #5
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