Is Your Real Estate Practice A Work of Art?

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kYc

Wouldn't it be nice to create a work of art in the real estate business every day!!!

Original content by Ron and Alexandra Seigel DRE00893924

www.luxuryrealestatemarketing.com

The late great Steve Jobs believed that, like works of art, Apple computer chips should be signed by those who created them. While few customers ever saw the signed chips, the creators had a tremendous sense of pride about their work. If your real estate practice was a product would you sign it? Is it a work of art?

 

Recently, we enjoyed a pizza at one of our favorite restaurants, Industrial Eats, which is located about one hour up the coast from Santa Barbara, in the wine country.  It is worth the trip because the pizza there is the closest we have found to the best pizza in Italy. 

 

Before heading home, we each ordered espressos. After one sip we looked at each other with the exact same thought in mind: this was the best espresso we had tasted in he USA!  We looked for the server to ask if we could purchase some coffee to take home. She was at the massive espresso machine that looked like it was custom designed, imported from Italy and signed by the manufacturer, Salvatore.

 

Once we got her attention she told us that Salvatore is a local Italian craftsman who both restores and creates custom-built espresso machines for restaurants and home use by coffee connoisseurs. He also sources the coffee, composed of three kinds of beans, that he has roasted per his exacting standards.  It is called Tri Colore (like the three colors of the Italian flag-green white and red). 

The next week we drove up the coast again just to meet Salvatore and his lovely wife Wendy who welcomed us with open arms, literally! They enchanted us with stories about Italy. And they showed us around their showroom/workshop while we sipped on espressos that Wendy artfully made for us.  We learned that they lived in our favorite Italian town of Florence where Salvatore made buckles and other metal elements for handbags and shoes for luxury goods companies like Ferragamo.

 

We wondered, in our age of automation and Artificial Intelligence, if Salvatore is the last of a dying breed of fine craftsmen who see their work as art, worthy of their personal signature. Or, were we witnessing the beginning of a new trend, spurred on by people seeking refuse from too much time in front of digital screens?

 

Salvatore informed us that many of his customers are creating “coffee rooms” vs. “media rooms” that are more conducive to the art of conversation. Salvatore’s spectacular custom-designed espresso machines and delicious coffee are certainly conversation pieces. They tell a great story that resonates with those of us who truly appreciate, signature-worthy fine craftsmanship.

Is your real estate practice a signature-worthy work of art?

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices

Spam prevention
Show All Comments
Rainmaker
4,488,179
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thank you for the re-blog Barbara.  Your marketing and the success you have had with your superb team is a work of art.  A

Oct 08, 2019 12:34 PM #1
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ron and Alexandra Seigel thank you for your kind words.... it's not a work of art yet, but it's better than a quick sketch!!!

Oct 08, 2019 12:36 PM #2
Ambassador
3,820,716
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara I don't know if it qualifies, but some of the transactions I have been involved with required a work of art to get them to closing ....... LOL

Oct 08, 2019 12:37 PM #3
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

George Souto that counts in my book....

Oct 08, 2019 12:40 PM #4
Rainmaker
1,235,410
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Funny, I just saw this. That machine is pretty amazing don't you think Barbara Todaro ?

Oct 08, 2019 01:09 PM #5
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I do, Sheri Sperry - MCNE® and I wish I could have a cappuccino made from it.... I love cappuccino.

Oct 08, 2019 01:24 PM #6
Rainmaker
1,493,501
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That's really cool... I'm off to thank the Seigels for this interesting post.

Oct 08, 2019 03:52 PM #7
Rainmaker
2,943,357
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I follow Ron and Alexandra.  This one was a feature, good choice, thanks

Oct 09, 2019 01:38 AM #8
Rainmaker
5,423,555
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing this excellent reblog selection.

Oct 09, 2019 03:57 AM #9
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Georgie, James and Roy....

Oct 09, 2019 04:20 AM #10
Ambassador
2,058,327
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hello there, Barbara,

Thank you for this re-blog from Ron & Alex, and the introduction to Salvatore and his coffee craftsmanship.

Oct 10, 2019 12:32 PM #11
Rainmaker
5,035,624
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michelle Carr Crowe,Altas Just Call...408-252-8900! wouldn't you love to have that cappuccino machine.... I surely would....

Oct 10, 2019 12:50 PM #12
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
5,035,624

Barbara Todaro

Marketing Agent for The Todaro Team
Ask Barbara Todaro a question...
*
*
*
*
Spam prevention