Ask An Ambassador: Geographical Reminders

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

If you're blogging for business, you've got two primary audiences:

1.  Home buyers and sellers

2.  Professionals that can send you referrals

Now if you're blogging market reports, listings, subdivisions, niche housing, local events and such, home buyers and sellers will ideally find you at the end of a Google search.  They know where you work (approximately), so you're good to go.

Now that category 2 can be a bit trickier, and there are things you can do as a blogger to reinforce where you work and hopefully get your name associated with your service area.

If you ask me for an agent in San Antonio, I can name several Rainers with no issue.

Beverly Hills land?  Got a name.

Upper Maine?  I know someone.

Florida?  Lots of them.

And so it goes.  Bloggers that have done what they needed to do for me to remember WHERE they work, so if I ever have a referral, I know the first ones to call.


Often, especially with new Rainers, there's a missed opportunity (or two or three) to help us associate their name with their service area.  Either there's nothing on their profile or blog header or comment block at all, or something really generic that might mean something to locals, but doesn't mean jack to me.

For instance, Tristate might be the local term used in your market, but care to guess how many different areas of the U.S. have a "tristate"?  Or an East Bay?  Or Bay Area?  Or Lake Country?

As a for instance, take a look at the blog header for Myrl Jeffcoat :

She's made it clear in multiple spots that she serves Greater Sacramento.  It's in her blog title, the blog description and on the profile snapshot to the right.  If you don't know Myrl is in Sacramento, then it's only because you're not paying attention.

We try to do the same thing:

In our case, we throw in a screen cap of part of our market area.
And in our blog signature block we actually embed a custom Google map of our primary service area (yes, we can and do go a bit beyond the shaded area on a case by case basis).

All of the fields with the arrows are either editable from your "Blog Settings" link on My Home, or from editing your profile (you can reach also link from My Profile (edit) on My Home.

If you're not taking full opportunity, take a few moments to populate those fields in a way that works for you.  Do it properly and every comment you leave will have in your comment header all the key details about who you are and where you work.

Until next Tuesday, if you have a question, just Ask An Ambassador!
Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Wow!  Thank you for the mention in this post, Liz and Bill.  You bring up vital points about the importance of providing geographical location to blog pages.  Soon after I first began blogging on ActiveRain, I noticed many weren't providing an easy avenue to determine where they were located.  It acted as catalyst for me to eliminate any frustration that may cause for any of my readers!

Oct 08, 2019 02:09 PM #1
Anna Banana Kruchten - Phoenix Homes Sales
Phoenix Property Shoppe - Phoenix, AZ

Bill it's a good time to remind newer AR members to make sure they make it CLEAR as to where they do business. I've been seeing a number of them lately that I had no idea of where they live and do biz.  This is so important for referrals.

Oct 08, 2019 02:40 PM #2
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I went and made a few changes to my profile but I have no idea how to make it as advanced that you have made yours Liz and Bill Spear 

Oct 08, 2019 06:43 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Bill- even though I'm guilty of not changing my profile now that I've moved your post is what members, especially new ones, need to read. So many times I've had to search to find out what area an agent serviced. Why not make it easy. 

Oct 08, 2019 07:41 PM #4
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the great reminder to include full geographical info in our blog posts.

Oct 08, 2019 10:06 PM #5
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

Good points! Soon I will have to change all those, once I'm licensed/etc in MT!

Oct 09, 2019 06:23 AM #6
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good advice as always, thank you.

Oct 09, 2019 08:27 AM #7
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Bill - make it simple and easy.  It's the road to effectiveness.  Not always smooth but not as bumpy as it might be.  

Oct 09, 2019 09:57 AM #8
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

As I get back into the AR circle, I'm surprised daily how many people give no indication of where they work. Even when you go to their profile page, sometimes it's not at all evident. Good reminder!

Oct 10, 2019 12:53 PM #9
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Yes, it's definitely a missed opportunity when the location is missing. Seems like it would be intuitive.

I also  have a map outlining my service area - guess who I copied? 

Oct 11, 2019 01:00 PM #10
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

It's often over-looked.  Thanks for the great reminder - and hopefully it will help others get "found." 

Oct 12, 2019 08:48 AM #11
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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