Branding Moment: Simple, Subtle and Special--The Wow Factor!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

www.luxuryrealestatemarketing.com

When we write these posts, it is with the intention to inspire those real estate companies and agents to elevate the look and feel of their website, to make it user friendly and give the client/customer a wonderful experience while browsing your site.  

From our point of view that is worth more than all the  search optimization you could pay for. The wow factor results in word of mouth marketing, which is much powerful and result driven.  These are the principles we adhere to in our branding and design work.

 

I really loved this ad Van Cleef & Arpels created for their latest ring, known as Frivole between the fingers ring!  If you look closely, at the mirror polish gold, you can see the reflection of the lady bug!  

 

Here is the description from their website, where you can see this creation up close; "Like so many flowers dancing in the breeze, the Frivole® creations by Van Cleef & Arpels stand out with their graphic and airy aesthetic. Mirror-polished gold bestows a singular radiance upon heart-shaped petals." 

 

The ad is simple, subtle and special!  If the reflection of the lady bug in the ring had not been there the ad would not have had that same impression! Details however minute completes the brand's statement of attention to detail.  If you take time to peruse the website, you will notice the ease of navigation, and the clean look and feel of it.    

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Luxury Real Estate
Luxury Home Agents
Bananatude
Old Farts Club
Tags:
luxury real estate personal and company branding luxury real estate marketing tips luxury real estate website design

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England I would suggest that you get someone who is a pro to update your website.  It is worth spending the $$$ on it.  Just my opinion, and no, we do not do stand alone websites, I am not promoting here to use our services.  A

Oct 09, 2019 10:05 AM #17
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Tara that was so brilliant, and I have friends who adore and collect this brand.  They are fans of this line that Van Cleef has come up with...A

Oct 09, 2019 10:06 AM #18
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty this was so brilliant in my opinion in how to show reflection in mirrored polished gold, and what could be friendlier than a lady bug.  I love genuis at work.  A

Oct 09, 2019 10:07 AM #19
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lottie Kendall definitely an interesting ring.  I would not buy it for fear I would lose it, and besides, I am not into rings.  A

Oct 09, 2019 10:09 AM #20
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley I love actually we love what we do, thank you for your comment.  A 

Oct 09, 2019 10:11 AM #21
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara Todaro that is how one of our favorite clients makes the $$$$$ even though her site has the latest and greatest SEO and all that other SM stuff.  It doesn't mean a thing, if the human equation is not there...A

Oct 09, 2019 10:13 AM #22
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander and the majority of agents have so much stuff on their site trying to cover long tails, short tails and curly tails for SEO, that they have information overload that turns potential sellers/buyers off.  A

Oct 09, 2019 10:14 AM #23
Rainmaker
1,236,484
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel,

I had to go to the website to see what it looked like.  I am glad they showed it on a model's hand. I like it...very unusual.

Oct 09, 2019 11:31 AM #24
Ambassador
3,901,560
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- Attention to detail...even in the advertisement...shows just how much effort and care goes into their works of art. 

Oct 09, 2019 11:59 AM #25
Ambassador
2,878,959
Anna Banana Kruchten - Phoenix Homes Sales
Phoenix Property Shoppe - Phoenix, AZ
603-380-4886

Lovely simply lovely Ron and Alexandra Seigel !  I too will pop on over to see their website.  Simple is a good thing, very good thing!

Oct 09, 2019 12:18 PM #26
Rainmaker
2,557,961
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I like it too, Alexandra.  I remember while working at a software development company, there was a little competition within the company to come up with a logo for a software product.  Every last one of us had our ideas.  Some were better than others.  However, in stepped a marketing expert that came up with the perfect logo.  It was far simpler and more direct than anything any of us had come up with.  That's when you know some things are better left to professionals.

Oct 09, 2019 07:13 PM #27
Rainmaker
2,945,250
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning again Alexandra.

Such a small thing that, speaks volumes.  Thanks for sharing

Oct 10, 2019 12:54 AM #28
Ambassador
1,868,669
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I did love the ease of use when I visited their site. Plus, the gorgeous jewelry...

Oct 12, 2019 08:41 AM #29
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I loved that you could figure out your ring size on the site...great experience in using it...A

Oct 12, 2019 11:35 AM #30
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat we agree, and we do not understand how so many agents critiques FISBO's, when they do everything themselves as well?  A

Oct 12, 2019 11:36 AM #31
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray It always those small things that come back to bite you in the end...A

Oct 12, 2019 11:37 AM #32
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten - Phoenix Homes Sales nothing I like better than something that is well executed.  It may not be to my  taste preference, however,  I admire it nevertheless.  A

Oct 12, 2019 11:38 AM #33
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib details are the killers of any transaction...those small things have real power. A

Oct 12, 2019 11:39 AM #34
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® I agree it is lovely and unusual.  I am certain many will love it!  I would worry about it getting tangled in my clothing or my hair..LOL A

Oct 12, 2019 11:41 AM #35
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley Dolores deserves this ring...It is the least you can do for her..she is the best wife in the world.  A

 

Oct 12, 2019 11:42 AM #36
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,491,482

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information