You know those (kind of annoying) people who are always ahead? That friend or relative who starts shopping for Christmas in May, and are finished before Thanksgiving? Or that person you know who starts watching Christmas movies in October?
Today I’m (kind of) going to be that person. Not about Christmas – that can wait until after Thanksgiving – but about your 2020 marketing plan.
Do you ever find yourself in the middle of a big rush thinking, “Man, I would love to plan my marketing, but I just don’t have time.
Guess what!? This is the time of year when you DO have time.
Here’s how to take advantage of it.
Look at the Year a Month at a Time
You want to plan as much in advance as you can. Decide what you’ll do each month. That will help you stay consistent in your marketing.
Start with a monthly postcard. Set up a time to order them, determine when you’ll receive them, and then set a time that you’ll address and mail them. If you’d rather, we can mail postcards you order from PrinterBees for you!
After that, decide when you’ll do a popby in your target neighborhood to follow up on your postcard mailing. You can set themes and think about what materials you might need to order so those visits are fun and helpful to residents.
Finally, look for special events in your community and put them on your calendar. Consider if you want to attend, fundraise, donate something, or sponsor the event.
Think About Social Media Marketing and Email Marketing As Well
Once you have your print and in-person marketing set up, you’re most of the way home. However, we also suggest having a marketing mix that includes social media and email marketing.
Remember that your social media engagement and email marketing is key to successfully marketing your listings throughout the year, so it pays to invest in these areas.
Stick to the Plan
Every plan is only as good as its execution. You want to make sure you follow through on the mailings, popbys, and in-person events. If you go to our website and sign up for our email list, we can help – we have specials on marketing materials every week!
Are you ready to rock 2020? If so, the time to plan is now!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.