Is Your Business Card Cluttered?
When I'm showing properties, I love to look at cards left on counters by other agents. I like to see their designs, their photos, and what they may be doing differently that's eye catching.
My first thought when I look at what's on so many of these cards is Clutter. My second thought is often who the hell cares? I don't need all of this information. And many times I think I wish I had brought in my glasses because I can't even read your phone number.
What You Need
So let's be honest. The purpose of your business card is to give me an avenue to contact you in the future. I need your name, of course. As Realtors, most of us are required to have the name of our company. Your cell number and your email address are probably a given. If you have an internet presence, you can even put your website if you want us to see how innovative you are.
If you want a tagline, maybe that goes on the front or it's separate from your other information. My author business card has even less information on it. I love getting emails from my fans, but I don't want them calling me.
What You Don't Need
Please tell me why I need your other four numbers? If I call your office they are going to transfer me to your cell phone or the voice mail attached to it. If I call your assistant and you're not available, they'll either take a message or, you got it, I'll get your cell voice mail.
I haven't sent to a fax number in I don't remember how long, and whatever I have to send will go to your email. Do I need your home number? If you're at your desk at home, I bet you have your cell phone with you.
If you look interesting, I might even Google you, but I only need your name to do that. I have a lengthy and impressive list of designations. They're just disarray on my card, and no one even knows what they mean but other agents. Again, Realtor or Client, anything you want to know about me professionally you can find on my website.
So before you have your next set of cards printed, think about how much information you really need to convey. I'm certainly not telling you what to do, just making a suggestion.