How Christmas Lights Increase Home Value

Industry Observer with NYC Insider Guide LTD

There's a neighborhood in NYC that has the most spectacular Christmas light displays, which have made them one of the city's most popular tourist attractions annually over the holidays. Dyker Heights, or "Dyker Lights," as it is called during the holiday season, is a popular residential neighborhood in Brooklyn, about an hour from Manhattan.

Dyker heights has a very Italian culture, neighborhood feel, green space and single family homes. So how do these holiday lights increase property values? When an entire community comes together to create such an extravagant holiday display, it clearly shows that Dyker Heights has a strong pride-of-ownership, community, neighborhood and family vibe, rare to find almost anywhere, but especially in NYC. "Dyker Lights" is one of the many reasons residents choose to move there and pay 30% over the median price of homes in nearby neighborhoods.

The holidays lights have become such a strong tradition that some homes have been known to hire consultants to put up their displays, pay as much as $30,000 to do so and have over 20,000 lights! There are at least a dozen Dyker Heights Tours, costing around $50 each, which consistently sell out, making them one of the most popular things to do in December in NYC.

Kin Tsui has posted a wonderful (though long) YouTube video of the Dyker Heights Christmas Lights, and below is a shorter video of the same:

In 2016, a Trulia report, ranked Dyker Heights as one of the top three neighborhoods in NYC for "living well." Online reviews of the area say it is, "beautiful, very well kept homes some of the biggest and most beautiful homes in Brooklyn Mansions , great Italian food and great pastry's !! Great neighbors where almost everyone knows each other !! Extremely safe !!! you can walk at anytime of day and not worry !! A really great place to raise kids !!"

So what is special about the neighborhood you are showing today? How can you show your clients the strong sense of community and ownership pride in a neighborhood?

If you're heading to NYC for the holiday season, make sure to check out some of the best NYC Holiday Tours.

Dyker Heights Christmas Lights

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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I never thought about the value that Christmas lights can bring to a neighborhood. Thanks 

Oct 13, 2019 03:52 AM #1
ba`B Ratliff
Robert Ratliff Realty - San Antonio, TX
"Sold with Bob"

 Dyker Heights sounds like a beautiful place to live especially during the Christmas Holidays with all the spectacular light displays.

Oct 13, 2019 04:43 AM #2
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I'm a huge Christmas fan(atic) and would love to visit Dyker Heights. I'm sure it is a desirable neighborhood with a sense of community too. Thanks for the including the video. 

Oct 13, 2019 07:04 AM #3
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Hi Melisa,  Thanks for the insight on Christmas lights.  I have never thought of the increase in home value they could bring either.  Beautiful neighborhood - Dyker Heights.

Oct 13, 2019 04:26 PM #4
Nicholas Crane
Woodland Companies - Cadott, WI
Managing & Appraising Forest Land

Melissa Tracht Thanks for sharing, I would not have thought that Christmas lights would bring value to a neighborhood, that is a beautiful display lights. 

Oct 14, 2019 09:56 AM #5
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Melissa Tracht - I have seen some pretty amazing homes dressed up in lights at Christmas time but never in my wildest dreams have I seen anything like the ones you showed in your photographs. I can't even imagine how much time it took to get all those lights working in sync. I can only imagine how beautiful it is to see in person!

Oct 14, 2019 11:50 PM #6
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Melissa Tracht - Not long ago I had one of those houses that was best in show with all the beautiful lights and decorations. I held Open House every weekend and so many people came just because they called it the Gingerbread House. It was really nice to meet them and hear their stories. 

Oct 14, 2019 11:52 PM #7
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