Do you have a lot of spare time?
Then it's really important to make the most of the time we have available isn't it?
We know blogging CAN be a very cost effective way of growing our web presence, attracting potential clients and increasing our network with other agents.
So how do we turn CAN into DOES? Being productive with our blogging efforts is key, so here are 7 tips to help boost your odds of your posts paying off:
1. Have photos ready to go. Yes, your post NEEDS eye candy. Take them when you're out and about, use a royalty-free commercial use allowed site like pixabay.com, or buy them, but don't spend 30 minutes looking for a "perfect" picture for a post that took you 15 minutes to write.
2. Use blog building blocks. If I'm writing about new construction, I have an "end block" I use that covers next steps, why having an agent DOES NOT cost more, etc. It's small enough that I'm not going to get dinged by Google for duplicate content, but it's important enough that I want to beat the drum with that message with EVERY post on the topic. Having that slug of text ready saves me time and brain cells.
3. Define your target audience. Know who you want as customers? Give them what they want and CANNOT find in 47 other places. It's fine to write general advice posts to fill the FAQ section of your website, but those posts are not likely to be your most productive. Niches. Niches. Niches. That's the prime blogging turf that provides unique content that gets you found.
4. Multipurpose your posts. Pinterest the photo. Tweet it. Facebook it. Throw that line into the pond in as many places as makes sense for that post. You don't have to be everywhere, but use what you've got.
5. Understand basic SEO and use it. Don't overuse your keywords (klunky reading means you just lost your reader), but if you don't make it clear geographically where you're promoting, how are you supposed to get found?
6. Pay attention to market trends. Up or down, people still have to buy and sell homes. Know what's happening and blog to it before your competition does.
7. Have a back up copy of your post ready. NEVER, EVER hit submit on your post without having at a minimum a right click copy ready. Gremlins. They're evil and they steal posts. And it REALLY sucks to spend 30 minutes writing a post and have it go POOF just as you're ready to post.
There's always more, but we'll keep this one short. Productivity and all that :)
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz