Ask An Ambassador: 7 Blogging Productivity Tips

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747
https://activerain.com/droplet/5l5H

Time keeps on tickingDo you have a lot of spare time?

No?

Then it's really important to make the most of the time we have available isn't it?

We know blogging CAN be a very cost effective way of growing our web presence, attracting potential clients and increasing our network with other agents.

So how do we turn CAN into DOES?  Being productive with our blogging efforts is key, so here are 7 tips to help boost your odds of your posts paying off:

1.  Have photos ready to go.  Yes, your post NEEDS eye candy.  Take them when you're out and about, use a royalty-free commercial use allowed site like pixabay.com, or buy them, but don't spend 30 minutes looking for a "perfect" picture for a post that took you 15 minutes to write. 

2.  Use blog building blocks.  If I'm writing about new construction, I have an "end block" I use that covers next steps, why having an agent DOES NOT cost more, etc.  It's small enough that I'm not going to get dinged by Google for duplicate content, but it's important enough that I want to beat the drum with that message with EVERY post on the topic.  Having that slug of text ready saves me time and brain cells.

3.  Define your target audience.  Know who you want as customers?  Give them what they want and CANNOT find in 47 other places.  It's fine to write general advice posts to fill the FAQ section of your website, but those posts are not likely to be your most productive.  Niches. Niches. Niches.  That's the prime blogging turf that provides unique content that gets you found.

4.  Multipurpose your posts.  Pinterest the photo.  Tweet it.  Facebook it.  Throw that line into the pond in as many places as makes sense for that post.  You don't have to be everywhere, but use what you've got.

5.   Understand basic SEO and use it.  Don't overuse your keywords (klunky reading means you just lost your reader), but if you don't make it clear geographically where you're promoting, how are you supposed to get found?

6.  Pay attention to market trends.  Up or down, people still have to buy and sell homes.  Know what's happening and blog to it before your competition does. 

7.  Have a back up copy of your post ready.   NEVER, EVER hit submit on your post without having at a minimum a right click copy ready.  Gremlins.  They're evil and they steal posts.  And it REALLY sucks to spend 30 minutes writing a post and have it go POOF just as you're ready to post.

There's always more, but we'll keep this one short.  Productivity and all that :)

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. L. Scott Ferguson 10/17/2019 09:54 AM
  2. L. Scott Ferguson 10/17/2019 09:54 AM
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Rainmaker
795,786
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Excellent reminders of what to do to get the phone to ring with the least amount of effort through blogging. Having a copy before hitting publish recently has been a god send.

Oct 16, 2019 09:31 AM #15
Rainmaker
2,474,469
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You "speared" it....

Oct 16, 2019 03:58 PM #30
Ambassador
2,893,778
Anna Banana Kruchten CRB, GRI, WLS
Phoenix Property Shoppe - Phoenix, AZ
603-380-4886

Another excellent post Bill! And I also reported those spammers for you. Geez.

Oct 16, 2019 04:20 PM #33
Rainmaker
350,342
Anne Edwards Johnson
JP and Associates - Austin, TX
Austin Realtor | HookemhomesATX (512)917-5260

Where do I learn more about "blogging building blocks"? Thank you for the excellent post.

Oct 16, 2019 04:57 PM #34
Rainmaker
761,925
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

All great tips Bill! What's funny....I do take a ton of photos...and then, I'll be scrolling through my phone, and go "Wow! Totally forgot I took those photos for a blog post or whatever. 

That 10,000 pictures on my phone drives me nuts!

Oct 16, 2019 05:16 PM #35
Rainmaker
1,551,112
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

All wonderful tips, especially about saving your work. I had to learn that the hard way.

I have a terrible time with graphics for posts. Since I write about ideas rather than places or things, it's a challenge to find something that fits. So - sometimes I DO spend more time hunting for a picture than I do writing.

Oct 16, 2019 09:48 PM #36
Rainmaker
193,741
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for the blogging tips.  I have grimaced many times on No. 7 and have had to rewrite everything.  Another idea is to write everything in MSWord and save it first, then copy and paste.  I think that's the only way also to introduce other fonts to AR. 

Oct 17, 2019 03:55 AM #37
Rainer
449,481
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Great tips as usual.   It's good to know that we can learn by reading here in the rain.

Oct 17, 2019 04:58 AM #38
Rainmaker
413,209
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Liz and Bill thanks for sharing the great tips on blogging. I have found blogging is the biggest driver of traffic to my website and your tips are key to ensuring you are working wisely. 

Oct 17, 2019 05:11 AM #39
Rainmaker
119,508
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

All great points, but I particularly like the advice to have a backup copy of your blog.  There have been a few times that I am putting the finishing touches on a blog that has taken a long time when, all of a sudden, it is gone!  It is very frustrating.

Oct 17, 2019 05:33 AM #40
Rainmaker
3,037,982
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Fantastic tips. I like to write a series of rough drafts when i have the time and inspiration. Then i can go back and edit and post when i am short on time. 

Oct 17, 2019 05:33 AM #41
Rainmaker
177,780
Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

Thanks for this post! I haven't blogged in a long while, and have been gearing up to start again.

Oct 17, 2019 06:42 AM #42
Rainmaker
1,119,809
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Always great information you guys. Thank you for sharing your knowledge with us.

Oct 17, 2019 07:18 AM #43
Rainmaker
380,816
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thank you - I always glean something valuable from you.     I keep building blocks for lead generation e-mails and my quarterly market trend blogs, so, why not for all blogs?!?

Oct 17, 2019 09:10 AM #45
Rainmaker
211,135
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Wow! Boom! All 7 are phenomenal tips!  Especially #7, never thought of that!

 

Thanks and going to 'Re-Blog'

 

Blessings!

Oct 17, 2019 09:53 AM #46
Ambassador
817,478
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

All of these are excellent points especially #7. I can't tell you the number of times I've hit PUBLISH to have a Gremlin jump in first and wipe it out. It's NEVER as good the second time around and I generally don't bother with trying to repeat.

Oct 17, 2019 07:15 PM #47
Rainmaker
25,921
Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
I help clients resolve IRS tax matters

Thanks for all these great tips! I've lost a few blogs due to the gremlins!

Oct 18, 2019 11:07 AM #48
Ambassador
1,883,498
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Such sage advice. I no longer write my posts in AR, I do them in Pages and then copy into AR - no way I'm risking losing all that work. It has happened too many times. 

Oct 19, 2019 06:54 AM #49
Rainmaker
475,191
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great tips! My favorite is #1 Have Photos ready to go.  I think I have spent more time "After the fact" looking for the right picture.  I think I will start with a picture and work around it.  Kind of like decorating around a picture on the wall.

Oct 20, 2019 03:50 PM #50
Ambassador
4,045,542
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Bill:

Great tips for newbies and oldies alike. I always save my post first (as a Word Doc AND on AR) before I submit. I have learned the hard way far too many times. Photos are huge and it pays to have a good selection,and to take them wheneven you can. And be sure to keep them organized on your computer (and label them!).

Jeff

Oct 21, 2019 08:44 PM #51
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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