We’re moving very quickly into a season that’s very busy for a lot of people – the holidays! If you’ve been to any retail store in the last month, you know exactly what I mean.
According to my local Target, it’s currently Hallow-Giving-Mas. That is, it’s holiday season, and that means there’s a lot of opportunities to connect with prospects and past clients.
Whether you want to build your brand, solicit referrals, send a friendly hello, or (most likely) all three, ‘tis the season.
Here’s what you need to know about connecting during the holidays!
People Are Still Buying and Selling Homes
While the fall and winter aren’t nearly as busy as spring and summer, that doesn’t mean that people aren’t relocating. Home buyers and sellers need help all year round, and if you’re a savvy agent, you can be the one they choose.
By staying in touch during the holidays with cheerful postcards and notecards, you can stay top-of-mind as an active Realtor®. When they need someone to help them, even in the off-season, you can be the one they call.
Consistent marketing means consistent business, no matter what the season.
People Enjoy Traditional Holiday Mail
While social media has done many amazing things, it doesn’t connect people like old-fashioned letters and postcards. These days, people get so little real mail that they’re excited to get a holiday card and are much more likely to keep it.
People enjoy getting traditional mail in today’s e-card and e-greeting culture. Help make someone’s day by sending a heartfelt holiday greeting.
Holidays Help With Monthly Postcard Mailings
At Printerbees, we advocate monthly postcards as part of your overall marketing mix. Some agents are concerned that they “don’t have anything to say,” but the truth is there are holidays in almost every month that you can relate to.
If you want to stay current on your mailings, use holidays as a great reason to connect. You’ll be timely and relevant while also reminding your farm area about who you are and what you do.
Do You Love the Holidays?
What about you? Do you use holidays as an opportunity to connect to your farm or previous clients? Notecards give you a chance to express appreciation and ask for referrals, while postcards are a simple and affordable way to stay top-of-mind.
What do you do with your business over the holidays? Share in the comments!
This post originally shared in Printerbees' Real Estate Marketing Magazine.