How Holidays Help You Connect & Build Your Brand

Services for Real Estate Pros with BRE# 01392374

We’re moving very quickly into a season that’s very busy for a lot of people – the holidays! If you’ve been to any retail store in the last month, you know exactly what I mean.

According to my local Target, it’s currently Hallow-Giving-Mas. That is, it’s holiday season, and that means there’s a lot of opportunities to connect with prospects and past clients.

Whether you want to build your brand, solicit referrals, send a friendly hello, or (most likely) all three, ‘tis the season.

Here’s what you need to know about connecting during the holidays!

People Are Still Buying and Selling Homes

While the fall and winter aren’t nearly as busy as spring and summer, that doesn’t mean that people aren’t relocating. Home buyers and sellers need help all year round, and if you’re a savvy agent, you can be the one they choose.

By staying in touch during the holidays with cheerful postcards and notecards, you can stay top-of-mind as an active Realtor®. When they need someone to help them, even in the off-season, you can be the one they call.

Consistent marketing means consistent business, no matter what the season.

People Enjoy Traditional Holiday Mail

While social media has done many amazing things, it doesn’t connect people like old-fashioned letters and postcards. These days, people get so little real mail that they’re excited to get a holiday card and are much more likely to keep it.

Be someone who makes the season bright, whether you choose to connect for HalloweenThanksgivingwinter holidays, or all three!

People enjoy getting traditional mail in today’s e-card and e-greeting culture. Help make someone’s day by sending a heartfelt holiday greeting.

Holidays Help With Monthly Postcard Mailings

At Printerbees, we advocate monthly postcards as part of your overall marketing mix. Some agents are concerned that they “don’t have anything to say,” but the truth is there are holidays in almost every month that you can relate to.

Of course October, November, and December are easy. But don’t forget Spring Forward information, St. Patrick’s Day, the 4th of July, and much more!

If you want to stay current on your mailings, use holidays as a great reason to connect. You’ll be timely and relevant while also reminding your farm area about who you are and what you do.

Do You Love the Holidays?

What about you? Do you use holidays as an opportunity to connect to your farm or previous clients? Notecards give you a chance to express appreciation and ask for referrals, while postcards are a simple and affordable way to stay top-of-mind.

What do you do with your business over the holidays? Share in the comments!


This post originally shared in Printerbees' Real Estate Marketing Magazine.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Peter Mohylsky. Beach Expert 10/16/2019 05:51 AM
  2. Will Hamm 10/23/2019 09:09 AM
Real Estate Sales and Marketing
Real Estate Rookie
Marketing 101
holiday marketing
holiday postcards

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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Nadine Larder the holidays are always an easy and ideal time to connect....networking is stress free during the holidays, for those who do not enjoy networking....

Oct 16, 2019 06:06 AM #1
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine Larder, once again another great blog for helping us think of what to do the last quarter of the year.


Oct 16, 2019 08:40 AM #2
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great post with lots of good ideas. Thank you.

Oct 16, 2019 09:44 AM #3
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I agree that people like getting holiday mail...I get fewer and fewer 'cards' every year but do send them..with a personal note inside to all!

Oct 19, 2019 08:19 PM #4
Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

Hi Nadine Larder These are great suggestions for us to stay connected with our customers during the Holidays!

Oct 24, 2019 01:11 PM #5
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

all those touches add up to name recognition - you make great suggestions in your posts - thanks 

Oct 28, 2019 05:08 AM #6
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?

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