"a floor without a rug is like a kiss without a hug"

Having grown up through high school without TV overseas I was amazed at what I was hearing on commercials when I started college in Beaumont, Tx a few years back.

This was the first tag line I'd ever heard and I have never forgotten it.  

Of course, now many others come to mind from the good old days: Snap, Crackle, Pop.  Pop, Pop, Fizz, Fizz. 
Now: Just Do It, For the People, Think Different, Finger Lickin' Good, Melts in Your Mouth, Not in Your Hands.  My fave from the 80s: 'Boxy but Good'

Here are some real estate tag lines:

• 1. “Move to What Moves You” -Halstead Property
  2. “Your Gateway to a Richer Life” -Town and Country Real Estate, The Hamptons
  3. “Move/Forward” -Bond Real Estate
  4. “Where Dreams Come Home” -Coldwell Banker
  5. “Find Your Nook” -Nooklyn.com
  6. “Be Home” -Corcoran Group
  7. “Let us Guide you Home” -Compass  
  8. 

What is a tag line?
a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.

Should you have a tag line?

According to 'Small Business':
Taglines are created and intended to leave a lasting impression during a short encounter with the recipient. When one is formed correctly, it will capture the overall benefit of what is being advertised, whether it's a product, business, service, or idea. A tagline offers information that can be easily remembered. In the end, it should help the audience understand the bigger picture and leave them enticed and wanting more. "Think different" summarizes Apple in just two words, and that kind of effectiveness is the ultimate goal.

A tagline can be humorous or serious or make you ponder.  Do you remember: "A mind is a terrible thing to waste", and the image of two eggs dropped into a frying pan?  Very effective. 

You should aim for a 'lasting impression during a short encounter'.  The more often one hears or reads the tag line, the more likely they will remember the product, service, or organization.

Taglines should be short and poignant if possible.  Remember, you are associating your business with three or four words.  It's a distillation of what or who you are.  Make your audience want to know or hear more about what you do.  The message should be clear and in words that carry maximum impact.  Can you form the phrase so that it is memorable and something that will connect with your potential market?  Can you word the phrase in such a way that it marks your service or business distinctly different from your competition?  A double entendre might work or backfire as too much pondering may cloud your message...

How about:  "The Best Friend of the Local Agent"  Pretty good, but taken by Astonish.

Get creative, get a copywriter.  Tag lines are almost as elusive and difficult to create as the perfect logo!