"This person says on their phone that the dash here looks odd"
"That person said they didn't like the color on this page"
"My friend said he couldn't find the menu"
"This person said the subscribe should be at the bottom"
This is what we hear as website designers all the time. I get it that you want your website to be attractive and usable to the majority of people but you can't please everyone all the time and that definitely goes for website design.
We've designed for multiple, large brokerages where the entire office chimes in on the site. At this rate, the site is almost never done and we go round and round for months. There will always be something that someone doesn't like but there are certain things a site should have before launching.
When we design we ask for one point of contact. This actually makes whoever is in charge relieved! Most of the time it's a receptionist or admin assistant and when that person has to go back and forth to everyone in the office, it can be a nightmare for them as well. Yes, I get it, you need to have a couple of people express their input and getting other's opinions can be helpful but we recently did a site where the owner posted on social media asking for everyone's opinion (Like, literally thousands of people). Well, you can imagine how many support emails I got to change this or that, even though we modeled the site after a prominent motivational speaker's site that gets thousands of hits a day (in my opinion, that's clearly working). And remember, people are looking at the site on many different devices so what they see may be completely different than what another person sees.
You have to go with what YOU like. We offer our suggestions based on SEO tactics and speed, but ultimately, it's your site and if it's getting you leads and working the way you want it, I don't think a slightly darker shade of blue is really going to make a world of difference.
Regardless, here are the basic points all websites should have:
- Know who you are and what you do in the first 5 seconds of viewing the site
- Easy ways to have someone contact you or buy your product or service
- Clean and clear first page - not everything has to go on this one page
- Images optimized for the web so the site loads fast
- Opportunity to learn more in the form of a link/button
- Immediately be able to solve the visitor's problem
Every time a person thinks, they are burning calories. When they visit your website, the more calories they burn, the faster they leave your site. Don't make your visitors think too much.