If the age of technology has taught us one thing, it’s that nothing stays in the spotlight for long. From viral videos that rise and die like wildfires to gadgets that are outdated by the time they hit the shelves, the latest and greatest tech tend to be nothing more than a flash in the pan.
This ever-shifting landscape makes it difficult for anyone or anything to stay pertinent, and those in the real estate business are not exempt. So, how can realtors stay relevant in the new, high-tech era? Read on to find out!
Build a Foundation
Not just any foundation, though. You need to set yourself up for years to come by developing a seemingly endless source of referrals. After all, customers are your livelihood! Without them, you have no business.
You can do this is several sustainable ways—some that use technology and some that rely on tried and true human connection. It’s all about finding the right balance for you and your business.
Embrace Web-Based Resources
More and more, business and social interactions are moving to the cloud. As someone who relies on interpersonal connections to find potential customers and make a living, leaning into this movement is key to staying relevant.
Make sure you have a strong social media presence by posting applicable content on a regular basis, including videos, and by connecting organically with other users. Don’t think of social media as a way to sell something; think of it as a way to make connections between you and other real people!
You should also learn to use technology and the tools it has to offer. From an intuitive, user-friendly website with neighborhood-specific landing pages to data-driven customer relationship management (CRM), embracing the latest technology is key to not being left behind!
Don’t Abandon Proven Methods
As vital as technology is to the modern-day realtor, human connection is still a key element of success. Try to establish yourself in the community as a go-to resource for local events. Become and stay a staple in the community by volunteering and giving back. There's no lack of events and activities in your local area you can become a part of, and don't forget to share all those moments on social media.
Staying relevant (let alone competitive) as a realtor in the age of technology is a daunting task. If you are looking for ways to succeed now and, more importantly, continue to be successful in the future, let’s connect!