Engaging with Video

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Mortgage and Lending with Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, NMLS #138061 MMCD #1141

Engaging with Video

 

     You suck at video.  It's the truth.  If you haven't done it, you're going to be bad.  But your 2nd video will be about 20% better than your first.  And your 3rd will be about 20% better than your 2nd.  Eventually, you'll figure out your lighting, and start being OK with your appearance (This isn't Mens Warehouse, I'm not going to say "You're going to LIKE the way you look").  Once you've got a few videos behind you, you'll start to get more comfortable, and it'll show.  You'll smile more - you'll come across as more warm, more professional.  And you'll win because the people you're competing with never made their 1st video because they were afraid it wouldn't be perfect.

 

Video marketing

      It took me a while to embrace video.  As I like to tell people, I've got a face for radio and a voice for blogging ; )  So what changed?   Well, for one, those darn social media algorithms.  They keep making it more difficult for certain things to get noticed.  Remember when just a normal status update on facebook was seen by everyone on your friends list?  When business posts would get an audience without paying a dime?  Well, the target keeps moving, and now the target is on video.  And while I'm not a huge fan of facebook video (the platform is already semi-crowded in the business space, especially as ads continue to grow in presence), the medium is still semi-new on LinkedIn, and that's where I've decided to get comfortable on camera.

 

 

     What are the benefits?  Audience and engagement for 1 - video posts are seen by more people, and have higher engagement rates than text.  It's also a better way for people to know who you are and trust you (and remember, people do business with those they know, like, and trust --  keep that in mind -- videos bashing politicians, being vulgar, or obnoxious are probably not going to accomplish the "like" part).  Moreover, video improves your business and your customer service.  How?

 

 

      Well, with video, you can pre-record scripted explanations of your process. For me in the mortgage space, that means explanations of the loan process, closing process, CD signing, funding, and our review/testimonial process.  Could I do that with a saved email draft or word doc?  I sure could, but it would be far less human and come across as far more template.  For happy birthdays, holiday greetings, and special events, video is also a plus for the human effect.  Which would you prefer?   A personalized video of a friend wishing you a 'Happy Birthday' in a warm, personal way, or an automated email that says "hey, you're in my CRM"?  There's nothing wrong with those emails, you still want the person to feel acknowledged ,but it's far less personal.  

 

 

     Video marketing and usage in our industry seems like it's been around for a while, but it's still in it's infancy.  With facebook live, Instagram stories, LinkedIn Live (a brand new feature that is invite-only at this stage on the platform), and more video platforms popping up every week, it's still early enough in the medium to gain platform share, grow a following, and turn video into profits.  But the key is to start soon - there's a learning curve.  There are insecurities to get over, and eventually, there are vendor services to consider (video platforms like BombBomb, editing software, etc).  

 

If you're not already embracing video, now is the time to get started.  

 

Need some help getting started?  Not sure what gear to get?  Not sure how to post effectively on social?  I'm happy to help!  Give me a call at 484-680-4852 or reach out through my site.

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Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

John this is so true. And what better place to enhance your video blogging than learning how to do so at ActiveRain and through posts like yours

Oct 17, 2019 01:21 PM #1
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi John:

Anyone not currently using video but considering it should read this for encouragement and advice. The topics are endless no matter what arena of real estate you are in, and video just keeps getting more and more popular.

Jeff

Oct 17, 2019 05:10 PM #2
Rainmaker
388,876
Bandele Oguntomilade, Top REALTOR
Bogun Realty and Luxury Homes - Woodland Hills, CA
Your Woodland Hills Real Estate Agent 818-825-6996

Thanks John Meussner.  I am encouraged by yourblog on Video Marketing. I will call you to discuss further. 

 

Oct 17, 2019 06:48 PM #3
Rainmaker
412,979
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

John, thanks for sharing this information about using video. I'm increasingly trying to spend more time on that area and appreciate hearing about your experiences.

Oct 18, 2019 03:31 AM #8
Rainmaker
1,458,753
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Thank you for your post. I haven't done much (anything) with video but should get my rear in gear.

Oct 18, 2019 04:53 AM #11
Rainmaker
343,189
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

John,

You are 100% correct.  Most of us (self included) don't do the first video for fear of having it be a bad one. I guess I could start and toss out the first two;  that way when I use one it will be 20% better X 20% better that the first.  

Oct 18, 2019 05:22 AM #12
Rainmaker
795,178
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I have seen some of your videos and you seem very relaxed. I did this years ago and am surprised how many people in my office still don't engage although I have offered to help them. A friend who is a local interior designer has started using video. As you say this is the way of the now and the future. My first videos sucked, but i think back to Gary Vaynerchuck and his wine library videos and look where he is now. His phone used to ring during his video.

Oct 18, 2019 05:44 AM #13
Rainmaker
380,716
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Hi John - Thanks for your post - do you have any videos to which you are willing to give us links so we can watch?     I clicked over to your blog but couldn't easily find them....

Oct 18, 2019 08:46 AM #16
Rainmaker
119,183
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

The video has been one of the most difficult obstacles that I have had to overcome.  Recently, I have forced myself to do it with some gentle nudging from those that are close to me.  It is not so bad.  In fact, it is pretty good.  The videos that I do poorly on, I delete.  No one gets to see them.  Still,  I have a lot to learn and need to learn how to do it even better.  Tnak you for the inspiration.

Oct 18, 2019 11:06 AM #19
Rainmaker
1,239,377
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I've dipped my toes in the proverbial video marketing waters, John Meussner ... but admittedly doing video that keeps my face out of it mostly.  If only it took Mens Wearhouse to spruce me up!  But you're completely right on this.  Video is the way to go.  It helps the customers greatly ... and our businesses too.  A "win win" except for that part about seeing my mug ...

Gene

 
Oct 18, 2019 12:07 PM #20
Ambassador
943,265
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

John do you use a video camera or an iphone? I took a seminar at the tennessee real estate convention last month and the teacher said we could use a iphone but really needed a gimble 3-axis handheld stabilizer. Any experience with that?

Oct 18, 2019 02:55 PM #21
Rainmaker
193,516
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

It only makes sense.  We have been mesmerized by TV for several years now.  What is that?  Moving pictures.  People doing funny, stupid, informative things.  People want to watch other people.  People want moving images.  They want infotainment...

Oct 18, 2019 06:33 PM #22
Rainmaker
1,252,087
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi John Meussner,

I have done one professional video and practice makes perfect. It does help when you have talented people around you who know what they are doing! 

Oct 19, 2019 09:07 AM #23
Rainer
29,972
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

Great post. I have made a couple videos but nothing lately. I wrote everything down that I was going to say and memorized it. I had to do many retakes until I got it right....lol. I learned recently that you can get an app on your phone that does a rolling script. It sure would have saved me some time on the last video had I known about it. I may reach out to you John, thanks! 

Oct 22, 2019 07:16 AM #24
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

OMG, this post is SO you, John! LOL Love it and have to agree with you. I'm still 'playing' but, am well aware that I MUST move in the video direction sooner, rather than later! UGH!

Oct 25, 2019 06:31 PM #25
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John Meussner

#MortgageMadeEasy Walnut Creek, CA 484-680-4852
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