Engaging with Video
You suck at video. It's the truth. If you haven't done it, you're going to be bad. But your 2nd video will be about 20% better than your first. And your 3rd will be about 20% better than your 2nd. Eventually, you'll figure out your lighting, and start being OK with your appearance (This isn't Mens Warehouse, I'm not going to say "You're going to LIKE the way you look"). Once you've got a few videos behind you, you'll start to get more comfortable, and it'll show. You'll smile more - you'll come across as more warm, more professional. And you'll win because the people you're competing with never made their 1st video because they were afraid it wouldn't be perfect.
It took me a while to embrace video. As I like to tell people, I've got a face for radio and a voice for blogging ; ) So what changed? Well, for one, those darn social media algorithms. They keep making it more difficult for certain things to get noticed. Remember when just a normal status update on facebook was seen by everyone on your friends list? When business posts would get an audience without paying a dime? Well, the target keeps moving, and now the target is on video. And while I'm not a huge fan of facebook video (the platform is already semi-crowded in the business space, especially as ads continue to grow in presence), the medium is still semi-new on LinkedIn, and that's where I've decided to get comfortable on camera.
What are the benefits? Audience and engagement for 1 - video posts are seen by more people, and have higher engagement rates than text. It's also a better way for people to know who you are and trust you (and remember, people do business with those they know, like, and trust -- keep that in mind -- videos bashing politicians, being vulgar, or obnoxious are probably not going to accomplish the "like" part). Moreover, video improves your business and your customer service. How?
Well, with video, you can pre-record scripted explanations of your process. For me in the mortgage space, that means explanations of the loan process, closing process, CD signing, funding, and our review/testimonial process. Could I do that with a saved email draft or word doc? I sure could, but it would be far less human and come across as far more template. For happy birthdays, holiday greetings, and special events, video is also a plus for the human effect. Which would you prefer? A personalized video of a friend wishing you a 'Happy Birthday' in a warm, personal way, or an automated email that says "hey, you're in my CRM"? There's nothing wrong with those emails, you still want the person to feel acknowledged ,but it's far less personal.
Video marketing and usage in our industry seems like it's been around for a while, but it's still in it's infancy. With facebook live, Instagram stories, LinkedIn Live (a brand new feature that is invite-only at this stage on the platform), and more video platforms popping up every week, it's still early enough in the medium to gain platform share, grow a following, and turn video into profits. But the key is to start soon - there's a learning curve. There are insecurities to get over, and eventually, there are vendor services to consider (video platforms like BombBomb, editing software, etc).
If you're not already embracing video, now is the time to get started.
Need some help getting started? Not sure what gear to get? Not sure how to post effectively on social? I'm happy to help! Give me a call at 484-680-4852 or reach out through my site.