Do you know if you have a strong online presence? If you do not know what you look like online to your leads and prospects, you should. In today’s digital world you have got to not only know what you look like online you must monitor it.
What Is Online Presence?
This is partly your online reputation I am referring to here. But it goes much deeper than just your reputation. Do you even know how many Google reviews you have? What about how many Facebook recommendations you have?
Your overall online presence starts with your website. Do you have a good website? Do you know what it takes to have a good website or what makes up a good website? People today do not want you selling them, they want you feeding them.
What I mean by feeding a lead or prospect is feeding them great information about what their problem is and feeding them great information about your company. This way a prospect can make an informed decision whether to do business with you or not. Remember, you are not for everyone. You want to be a cultural fit for a client and them for you. If you are not a fit for each other, you may end your business relationship and not have a happy client and that is not good for the longevity of your business.
What Makes A Great Website?
A great website answers questions for your client. How does a website answer questions you ask? Tons of great information that’s how. If you have a real estate website and you have land for sale, you need pages on your website that explain everything about selling land.
Everyone will not have your knowledge about land. What about landlocked tracts? How would anyone without firsthand knowledge really know how to navigate a landlocked tract of land? You must serve your leads and prospects good information to turn them into a client.
What Is A Good Online Presence?
Your overall online presence entails many aspects of the digital world, to keep this within a short article size we will focus on just your Google My Business. Whether you are a Real Estate Broker or a roofing company you need a strong Google My Business profile.
Now, back to that how many Google reviews do you have question. Do you know? When is the last time you were even in your Google My Business dashboard? Have you fully optimized your Google My Business? These are the most important things you can do for your online presence. Why?
Working your Google My Business profile will by default make you do good online work for your local Google search work. The absolute most important thing you can do for your local business is to gather up more Google reviews. Google reviews are according to Google the number one ranking factor in local search.
SO, if you only have one take away from this article let it be more Google reviews and a strong Google My Business profile. Either learn how to do some of the digital marketing yourself or hire a digital marketing company for your real estate or roofing company. Get yourself a good CRM that has a review management system within it and go get more Google reviews.
If you are interested in how to manage your Google My Business and need some free resources to get you started, click our link and we will be happy to give you a free analysis of your roofing company or your real estate website.