It’s about those Buying Eyes | Best Way to Think of Open House Events

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5l7x

 

After reading a well written post this morning titled “Inviting the Neighbors” by Peter den Boer, I thought I’d share my thoughts on this topic. I’m a great fan of Open House events.

Do them properly, and do them often. You’ll always have business. The emphasis is on “Doing Them Properly.” Properly, to me, means “marketing like you mean it,” not like you are “obligated to be there.”

 A well planned Open House is the proper way to present one. The key component to the plan should focus on the path of least resistance for the hosting agent. Yes, I’ll repeat, the path of least resistance for the hosting agent.

The goal is to create an Open House that has a steady flow of people. Marketing will produce many of them, but to garner more, the neighbors are ideal to invite, as Peter has described in his post.

The chance of a neighbor buying the home for sale in their own neighborhood is slim to none! However, the goal of selling that home is NOT the only goal and successful result of an Open House event.

If an agent thinks that every Open House will produce the right   buyer, that’s the agent who does not do Open House events and it’s for the WRONG REASON.

The more eyes on your marketing materials; your presence and how you handle yourself with potential buyers; the eye contact when speaking with visitors; and basically having a successful impromptu interview will result in future business.

Agents who feel every task should result in immediate business are in the wrong profession. Our goal every day should be to count the contacts and consider them as part of your database. Add them to your database. That new contact is a future deal!!

Of course, many who visit Open House events are considering a sale in the very near future. That goes under the category of “impromptu interview.” Some are just observing and listening to your interview with others. They are making judgments based on your performance. No dress rehearsals here!!

There’s so much business scattered all around you at an Open House event that’s marketed properly.  All one needs to remember is to invite as many “buying eyes” as one can think about prior to the event.  Invite, Invite, Invite…

You’ll never want to miss an Open House weekend…..

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

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Ambassador
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Michelle Cherie CarrCrowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
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Barbara,

I agree-Do them (open houses) properly, and do them often.

Oct 21, 2019 12:07 PM #29
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- your post should be read by agents who are just beginning to hold open houses or want to know how to do a better job with them. You're right...if you think that the sole goal is to get a buyer for your listing then you're looking at it the wrong way. 

Oct 21, 2019 06:35 PM #30
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michelle Carr Crowe,Altas Just Call...408-252-8900! often, and properly....two keywords....

 

Oct 22, 2019 12:48 AM #31
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib the main reason they eliminate open house events is the remote chance of immediate gratification.....real estate is a long term business to reach a level of success....the more people you meet and you become memorable with them, the greater your following....

Oct 22, 2019 12:51 AM #32
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Eva B. Liland Century 21 Doug Anderson
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Sometimes I found that the buyer is looking for something different. Always follow up, you will be rewarded!

Oct 22, 2019 07:56 PM #33
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
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Hi Barbara:

There is so much good advice here for those who will take the time to get past their notion that open houses don't work. Obviously there may be differences depending on the property and the local market, but your suggestions are right on target.

Jeff

Oct 22, 2019 09:03 PM #34
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Lynn B. Friedman
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Barbara Todaro Good Morning! Have an Open House this Sunday in a condo community. Your "pep talk" came at the perfect time for me! Enjoy your day, Lynn

Oct 23, 2019 04:07 AM #35
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Eva B. Liland Century 21 Doug Anderson half the time, buyers don't know what they're looking for.... the old slogan of "buyers are liars' comes directly from that statement.... they are not telling lies, they are confused.... they don't know what they want, but when they see it, you and they will know it!!! for sure!!! 

Oct 23, 2019 04:20 AM #36
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Jeff Dowler, CRS to eliminate doing an open house event is exercising nothing more than leaving business behind....

Lynn B. Friedman that's great....condo communities are ideal for "inviting the neighbors"..... everyone has someone they wished would move near them....and or may be thinking of moving near their friend!!!  either way, you have business coming your way.... and I wish you well with your open house event....make it "an event" and you'll always have visitors....

Oct 23, 2019 04:24 AM #37
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Lynn B. Friedman
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Barbara Todaro Yes - so true. Was in DC and now in Baltimore train station. Your co-Queen of Open Houses is picking me up for a fun lunch before I fly back to Atlanta tonight. You two are the Open House Stars! Enjoy your day Lynn

Oct 23, 2019 07:29 AM #38
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Lynn B. Friedman I think Margaret Rome, Baltimore Maryland is a greater "stand out" in the real estate business than I.... but thanks for the compliment....enjoy your lunch.

Oct 23, 2019 07:51 AM #39
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Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I enjoy doing open houses, esp when there is a steady flow of people.  I always welcome the neighbors in--they may know someone interested in the area!

Oct 23, 2019 10:45 AM #40
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good decision, Mary Hutchison, SRES, ABR 

Oct 23, 2019 11:59 AM #41
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Margaret Rome, Baltimore Maryland
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Barbara Todaro Your ears must have been burning today.  All good stuff!

I had lunch with Lynn B. Friedman 

Oct 23, 2019 04:18 PM #42
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Kathy Streib
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                                                Thanks, BarbaraT. 

Oct 26, 2019 07:20 PM #43
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faye schubert
Branson, MO
Living the Branson Lake Life

This post was so timely for me as our team was just discussing a big open house and communicating and reaching out to the neighbors surrounding the home.

Oct 27, 2019 07:10 AM #44
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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again Barbara. I was not good at open houses and avoided them when possible. That said you make excellent points here.

Oct 27, 2019 07:35 AM #45
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
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I came back to re-read this, Barbara, and was impressed, once again, with all the wisdom, and the suggestions for success!

Jeff

Oct 28, 2019 07:34 AM #46
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Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Before I was in the business, I hired a listing agent from one I met who was hosting an open house. What you say is true.

Oct 28, 2019 01:38 PM #47
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Sam Shueh
(408) 425-1601 - San Jose, CA
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Beauty is in the eye of the beholder. This is a very good blog how to attract home buyers.

Sam Shueh

Oct 28, 2019 03:22 PM #48
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