It’s about those Buying Eyes | Best Way to Think of Open House Events

Reblogger Michelle Cherie CarrCrowe Just Call...408-252-8900
Real Estate Agent with Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty DRE# 00901962 Lic.1985
https://activerain.com/droplet/5l7X

I know too many agents who hate and avoid open houses. Me? I love open houses. They are great ways to show the neighbors and potential home buyers and potential home sellers that Michelle Carr Crowe and the Get Results Team "Market Like We Mean It". Please do go back and comment on Barbara's original post.

Original content by Barbara Todaro 104763

 

After reading a well written post this morning titled “Inviting the Neighbors” by Peter den Boer, I thought I’d share my thoughts on this topic. I’m a great fan of Open House events.

Do them properly, and do them often. You’ll always have business. The emphasis is on “Doing Them Properly.” Properly, to me, means “marketing like you mean it,” not like you are “obligated to be there.”

 A well planned Open House is the proper way to present one. The key component to the plan should focus on the path of least resistance for the hosting agent. Yes, I’ll repeat, the path of least resistance for the hosting agent.

The goal is to create an Open House that has a steady flow of people. Marketing will produce many of them, but to garner more, the neighbors are ideal to invite, as Peter has described in his post.

The chance of a neighbor buying the home for sale in their own neighborhood is slim to none! However, the goal of selling that home is NOT the only goal and successful result of an Open House event.

If an agent thinks that every Open House will produce the right   buyer, that’s the agent who does not do Open House events and it’s for the WRONG REASON.

The more eyes on your marketing materials; your presence and how you handle yourself with potential buyers; the eye contact when speaking with visitors; and basically having a successful impromptu interview will result in future business.

Agents who feel every task should result in immediate business are in the wrong profession. Our goal every day should be to count the contacts and consider them as part of your database. Add them to your database. That new contact is a future deal!!

Of course, many who visit Open House events are considering a sale in the very near future. That goes under the category of “impromptu interview.” Some are just observing and listening to your interview with others. They are making judgments based on your performance. No dress rehearsals here!!

There’s so much business scattered all around you at an Open House event that’s marketed properly.  All one needs to remember is to invite as many “buying eyes” as one can think about prior to the event.  Invite, Invite, Invite…

You’ll never want to miss an Open House weekend…..

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Barbara Todaro
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Marketing Agent for The Todaro Team

Hi Michelle Carr Crowe,Altas Just Call...408-252-8900! thank you so much for the reblog..... I appreciate it greatly..... 

Oct 21, 2019 12:31 PM #1
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Michelle Cherie CarrCrowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Barbara,

It's always my pleasure to read your posts-and to re-blog them.

Oct 21, 2019 12:42 PM #2
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