Subliminal color "Pops"

By
Real Estate Agent with Atlanta Communities 303302

I use a professional photographer to photograph all my listings. It really pays off with spectacular images of the home. However, some homes I list are pretty bland when it comes to color. The walls are "Agreeable Gray", the kitchens are earth tones, etc. In order to catch a potential buyer's eye, I use a little subliminal help.

Notice the picture at the top of this post. The cabinets are white, the appliances are black. Not much color in between. I add the Reds to the photo. Notice the Tea pot on the stove. The red towels on the oven door. The red bird on the counter. These are all added to the picture to make it "Sticky". I want to make potential buyers linger on a picture. Not just glance at it and move on. The red color does just that. To complete the set I also hang red towels in the master bath and secondary baths. I also have a red napkin holder I place on the kitchen table as well.

I have found that by adding these Pops of color, people do stop on the picture and often say how pretty the room is.

If you are looking at ways to spruce up you home pictures look at adding in some color!

 

Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage

 

Ph. 770.713.1545

www.denboerhomes.com

 

I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.

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Rainmaker
3,171,465
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hello Peter... Agreeable Grey is a paint color I've recommended to clients for years when updating their homes for sale. It's a perfect neutral.

Oct 22, 2019 05:12 AM #1
Rainmaker
3,390,356
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Peter - Adding "sticky" is marketing and marketing makes real estate pops.  It is an important part of a successful selling process.

Oct 22, 2019 07:23 AM #2
Rainmaker
548,519
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 

Oct 22, 2019 10:02 AM #3
Rainmaker
1,965,667
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Peter den Boer - you are very wise in adding these color pops.      They are eye catching 

Oct 22, 2019 10:57 AM #4
Rainmaker
1,090,975
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Sticky is good! All too often nowadays homes are presented in a very neutral palette and it's easy to skip through them quickly.

Oct 22, 2019 01:01 PM #7
Rainmaker
4,530,296
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

You make an excellent point on adding pops of color, it is one of our mantras.  A

Oct 22, 2019 01:57 PM #10
Rainer
308,427
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Thank you Peter! what a great tip and great picture too! Congrats

Oct 22, 2019 04:31 PM #11
Ambassador
817,343
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Congratulations on the Feature and thank you for a really great idea. You could keep one set to display in a home on photograph day.

Oct 22, 2019 04:44 PM #12
Rainmaker
795,780
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great idea, photo staging, and making the home standout from the crowd of neutrals the on line buyer sees all the time. They may not even realize why they linger, but they do. As your photo shows, not too much, just enought to catch the eye.

Oct 23, 2019 12:17 AM #13
Rainmaker
2,474,248
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Presentation has long been a part of global cultures for centuries and includes so many categories. First impression is no myth. One good thing to remember: There are many steps to a result and the first one puts them all on notice that you are coming...What wonder and abilities us humans possess. Have fun!

Oct 23, 2019 07:10 AM #14
Rainmaker
427,569
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Peter,

The pops of color do make the visitor linger a little bit more viewing the photo. Great idea.

Oct 24, 2019 07:48 AM #15
Rainmaker
1,500,858
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I like your strategy of adding the pops of red to draw the eye around the room.

Oct 24, 2019 02:46 PM #16
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Peter den Boer

MBA,GRI, Associate Broker, Realtor
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