How Holidays Help You Connect & Build Your Brand

Reblogger Will Hamm
Real Estate Broker/Owner with Hamm Homes

Nadine Lardine with Printer Bee always come up with great suggestions to built our business.  Check It out.

 

Original content by Nadine Larder BRE# 01392374

We’re moving very quickly into a season that’s very busy for a lot of people – the holidays! If you’ve been to any retail store in the last month, you know exactly what I mean.

According to my local Target, it’s currently Hallow-Giving-Mas. That is, it’s holiday season, and that means there’s a lot of opportunities to connect with prospects and past clients.

Whether you want to build your brand, solicit referrals, send a friendly hello, or (most likely) all three, ‘tis the season.


Here’s what you need to know about connecting during the holidays!

People Are Still Buying and Selling Homes

While the fall and winter aren’t nearly as busy as spring and summer, that doesn’t mean that people aren’t relocating. Home buyers and sellers need help all year round, and if you’re a savvy agent, you can be the one they choose.

By staying in touch during the holidays with cheerful postcards and notecards, you can stay top-of-mind as an active Realtor®. When they need someone to help them, even in the off-season, you can be the one they call.

Consistent marketing means consistent business, no matter what the season.

People Enjoy Traditional Holiday Mail

While social media has done many amazing things, it doesn’t connect people like old-fashioned letters and postcards. These days, people get so little real mail that they’re excited to get a holiday card and are much more likely to keep it.

Be someone who makes the season bright, whether you choose to connect for HalloweenThanksgivingwinter holidays, or all three!

People enjoy getting traditional mail in today’s e-card and e-greeting culture. Help make someone’s day by sending a heartfelt holiday greeting.

Holidays Help With Monthly Postcard Mailings

At Printerbees, we advocate monthly postcards as part of your overall marketing mix. Some agents are concerned that they “don’t have anything to say,” but the truth is there are holidays in almost every month that you can relate to.

Of course October, November, and December are easy. But don’t forget Spring Forward information, St. Patrick’s Day, the 4th of July, and much more!

If you want to stay current on your mailings, use holidays as a great reason to connect. You’ll be timely and relevant while also reminding your farm area about who you are and what you do.

Do You Love the Holidays?

What about you? Do you use holidays as an opportunity to connect to your farm or previous clients? Notecards give you a chance to express appreciation and ask for referrals, while postcards are a simple and affordable way to stay top-of-mind.

What do you do with your business over the holidays? Share in the comments!

 

This post originally shared in Printerbees' Real Estate Marketing Magazine.

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.

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Real Estate Marketing Magazine - A PrinterBees PublicationPrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses.  Visit Real Estate Marketing Magazine to get your free-subscription.

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Rainmaker
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Joann Schermerhorn
Live Simple Eco - Overland Park, KS
Live Simple Eco Blog- Eco-Friendly Living

I am always trying to figure out how to market around the holidays. This is helpful. Thanks! 

Oct 23, 2019 09:16 AM #1
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Will Hamm great choice for  a reblog... the holidays are often a tricky time to stay focused and have business come your way....

Oct 23, 2019 10:03 AM #4
Rainmaker
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Will - the holidays give great times for us to creat touch points with our current and former customers.

Oct 24, 2019 03:22 AM #5
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Abby Stiller
REMAX Realty Group - Cape Coral, FL
Professional Bilingual Realtor (239) 284-8637

Great re-blog Will Hamm These are great suggestions for us to stay connected with our customers during the Holidays!

Oct 24, 2019 01:10 PM #6
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