Almost three years ago, Kathy White scheduled a call with us to discuss her personal brand.
She had recently moved to Whistler, British Columbia, and she wanted us to help her define, develop, and display a brand that would showcase the Whistler lifestyle, and the fact that she embraced and lived that lifestyle every day.
And today, Kathy is known as Whistler’s Lifestyle Locator®.
Not only did she wholeheartedly embrace the brand, she took brand extension to a whole new level.
Listen to Kathy’s Fearless Friday interview, and you’ll learn…
Why we branded her with the ‘Lifestyle Locator®’ identifier
How she connected with another local business in a brilliant move for her brand
Why she decided to do her own podcast to highlight her community