Can You Write a Book? (Spoiler: YES!)

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

One of the ways you can establish expertise for your niche is to write a book. Imagine if you could give out a free short book about how to prepare your house for sale, or another topic that would help build your profile.

But who has time to write a book?

YOU DO! Because you can create a free handout book easily. Here’s how.

Outline the Topics You Want to Cover

The first step is to decide what you want to talk about and what topics are important. Start with the broad idea, and then ask yourself “What do people need to know about this?”

The answers to that question are your chapter titles.

You can honestly make an outline in 30 minutes.

Then what?

Talk!

Here’s the reason this writing is so easy – you’re not writing at all!

You just talk about each topic in order, and record yourself. In the end, you’ll have an audio file with all the information you need.

How long do you talk about each topic? Until you’ve covered what needs to be said. Don’t worry about mistakes or a section you decide you don’t want. You can cut those out when you edit.

Because this is for marketing, it doesn’t need to be a novel-length book. In fact, it shouldn’t be! It should be something that’s helpful and easy for your prospects to digest.

Have Your Audio File Transcribed

Getting your audio file turned into text is time-consuming, but you don’t have to do it. You can hire very affordable transcription services to take your audio file and turn into a draft.

Once you get your first draft, it’s time to review it make your initial cuts and revisions. Just use broad strokes – the granular edits will be done by someone else.

You just want to get it into a form that looks like what you’re aiming for.

Get Your Book Edited and Self-Publish

Remember that this book is marketing material. You don’t need this edited and ready for a publisher. You simply need it well-edited so that it makes sense and doesn’t have typos or ideas that are unclear.

You can hire an editor to take care of this step for you. Shop around to get a good rate and make sure the editor understands what your goals are.

From there, you can self-publish through Amazon using the files provided by your editor. It only takes a few minutes.

Use Your Book for Marketing

From there, you’re ready to go! Use copies of your book to hand out at marketing events, give it away with your business card during pop bys, and generally use it to build your brand and expertise!

This book won’t make you money based on sales – it’s designed to build your personal brand. Having a book with your name on the cover will do so much for your business!

 

Have you wanted to write a book? Share in the comments!

 

This post originally shared on Printerbees' Real Estate Marketing Magazine.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Will Hamm 10/30/2019 08:47 AM
Topic:
Real Estate Sales and Marketing
Groups:
Real Estate Rookie
Marketing 101
Tags:
creative marketing
real estate marketing materials

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Rainmaker
1,831,551
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

this is great - how many pages do you think it should be to make it long enough to be "meaningful" at any level? 

Oct 28, 2019 05:04 AM #1
Rainmaker
102,200
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

As one who published through a publisher, Sales Gravy Press, I agree.  Everyone has a book inside him or her.  I wrote my book not only as a marketing vehicle but as a means to gain clarity around my own thoughts. When you write about what you know and give a different little twist, you just may be surprised by the results.

If the average person reads 200-250 WPM, consider meaningful what it takes to read a book in a 4 hour airplane flight.  Accorfding to some experts, start at 50,000 words.

Oct 28, 2019 06:32 AM #2
Rainmaker
3,479,463
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow Nadine, This one may be over my head but I know some people that would do good it it.

 

Oct 28, 2019 08:40 AM #3
Ambassador
4,261,075
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nadine- I've always wanted to but need to get off my behind and do it. 

Oct 28, 2019 05:48 PM #4
Rainer
416,909
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I registered for a free account at Otter.ai. You get 600 minutes of free transcription service per month.  You can read the canned Otter script to train it to recognize your voice with very high accuracy, but it is also good at transcribing new voices.

Record your audio using .mp3 format. Then upload the .mp3 file to Otter and tell it to transcribe. It will alert you when the transcription is done. Then you can read the transcribed text in sync with the audio and correct any defects. 

You can use it for recording meetings, interviews, lectures, phone calls (where allowed by law), or dictating blog posts, letters, or book chapters.

Oct 29, 2019 06:06 PM #5
Rainer
504,601
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Thanks for generating resources from other Rainer's due to your post. BTW, great information, however, I would opt to hire a copywriter to write my book because I wouldn't have the time to devote to such a project. 

Oct 29, 2019 11:50 PM #6
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Rainmaker
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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