One of the ways you can establish expertise for your niche is to write a book. Imagine if you could give out a free short book about how to prepare your house for sale, or another topic that would help build your profile.
But who has time to write a book?
YOU DO! Because you can create a free handout book easily. Here’s how.
Outline the Topics You Want to Cover
The first step is to decide what you want to talk about and what topics are important. Start with the broad idea, and then ask yourself “What do people need to know about this?”
The answers to that question are your chapter titles.
You can honestly make an outline in 30 minutes.
Here’s the reason this writing is so easy – you’re not writing at all!
You just talk about each topic in order, and record yourself. In the end, you’ll have an audio file with all the information you need.
How long do you talk about each topic? Until you’ve covered what needs to be said. Don’t worry about mistakes or a section you decide you don’t want. You can cut those out when you edit.
Because this is for marketing, it doesn’t need to be a novel-length book. In fact, it shouldn’t be! It should be something that’s helpful and easy for your prospects to digest.
Have Your Audio File Transcribed
Getting your audio file turned into text is time-consuming, but you don’t have to do it. You can hire very affordable transcription services to take your audio file and turn into a draft.
Once you get your first draft, it’s time to review it make your initial cuts and revisions. Just use broad strokes – the granular edits will be done by someone else.
You just want to get it into a form that looks like what you’re aiming for.
Get Your Book Edited and Self-Publish
Remember that this book is marketing material. You don’t need this edited and ready for a publisher. You simply need it well-edited so that it makes sense and doesn’t have typos or ideas that are unclear.
You can hire an editor to take care of this step for you. Shop around to get a good rate and make sure the editor understands what your goals are.
From there, you can self-publish through Amazon using the files provided by your editor. It only takes a few minutes.
Use Your Book for Marketing
From there, you’re ready to go! Use copies of your book to hand out at marketing events, give it away with your business card during pop bys, and generally use it to build your brand and expertise!
This book won’t make you money based on sales – it’s designed to build your personal brand. Having a book with your name on the cover will do so much for your business!
Have you wanted to write a book? Share in the comments!
This post originally shared on Printerbees' Real Estate Marketing Magazine.