Real estate business is facing a crucial time nowadays. Real estate professionals are facing problems like environmental change, rising mortgage rates, shifting of political parties, volatile markets, evolving technology trends, etc. You have to be creative in the marketing sector to fight with these issues. Today we will discuss eight insane marketing ideas for real estate professionals.
Nowadays customers search on the internet before buying any products. So, you can create a website to attract the buyers. All you have to do is update your website regularly. Besides, you can add functions like a mortgage calculator on your website. This will make your website ahead of your competitors. Similarly, you can start blogging and create posts optimized for SEO (search engine optimization). This ensures to show your content on the first page of a search engine whenever someone searches by relevant keywords. Moreover, you must not forget to add stunning pictures in your posts.
We cannot live a single day without using phones. You can take this as your advantage and plan your marketing policy accordingly. Real estate mobile applications have taken the business into a whole new level. Trust me, smartphone applications are win-win for everyone. So, you should develop applications for both android and iOS platform.Mobile applications connect potential buyers with the real estate professionals and developers. So, you can develop an application on your own or take the help of the professionals in this field to develop one for you.
Then, you can use social networking websites to boost your business. Facebook and Instagram are two popular tools to get in touch with the buyers. In these platforms, you can promote your listing via status or story. You can even start paid promotion in these platforms. It is the most convenient way to reach a number of people in a short time. Both Facebook and Instagram will allow you to pick a target audience, budget and length of your promotion.
All types of advertisements are made to draw the attention of the people. Nowadays, using traditional front facing images or videos in the advertisements are a bit old-school. So, I suggest that you take the help of a drone. Drone shots are eye-pleasing most of the time. You can easily take shots from different anglesusing drone and add them to your advertisement. You can simply buy a drone if you are familiar with its usage. On the other hand, you can hire drone experts to shoot something for you.
You can also make house shaped business cards. You know visual reminders are a great way to stay in your customer’s mind. There is no better way than a combination of a business card and a key ringto keep the attention of your customers. This business card and key ring will go straight into their pockets. You can easily advertise your business this way.
There are other traditional ways of marketing you can use. Setting up a billboard is very good for any kinds of business. However, it takes a lot of money to set up a billboard in a popular place. Thus, you can hire a moving truck for your marketing. These moving trucks are like a moving billboard and it is comparatively cheap. You can make them visible any place you wish and that does not require any additional money. You can get help from companies like Boels to rent machines, tools, units and so on. Besides, you can even park your truck in a high-traffic area when it is not in use. It has the capability to attract customers in a friendly way.
Sometimes, you can start a direct marketing campaign using postcards. Postcards can be attractive and affordable at the same time. You can simply use direct mailers to advertise your particular property in a specific neighborhood. You can easily make postcards of your own or you can hire someone to design it for you. I would not suggest that you go with the ready-made postcards. These ready-made cards are not that catchy and fails to create an impact on the customer’s mind.
Last but not least, my favorite marketing strategy is to write thank-you notes. I know it seems kind of old-school, but trust me, nothing can beat these handwritten notes. Going with the high-tech routine is okay sometimes, but these traditional methods have its own appealing. People are receptive and they feel good to receive handwritten notes. Again, it may sound silly, but it will keep you one step ahead of your competitors. Not many people try this method anymore and you can take this advantage for sure.
Finally, there is no perfect strategy in real estate marketing. Most of the strategies I mentioned above are working fine until now and future-proof in my opinion. You can apply some of them depending on your region.The result will be satisfactory I guess.