Facebook Fridays - What's Your 2020 Marketing Strategy?

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

If you have been utilizing Facebook as a secondary source of new leads this year (you have, right?), you know there have been a slew of changes that have both helped and hindered your progress. That is to be expected with any platform that strives to provide consumers with a social experience. The key is to adapt and find a way to continue marching forward. That is what I do and I know you can too.

If you are committed to using FB as part of your marketing strategy in 2020, what is your plan of attack going to look like? No specifics, just general information, to help others who may be struggling to find their path or who may be on the FB fence. Do share...

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy the information Rainers!


Raymond Henson

Ray Henson - Exp Realty of California, Inc.


Jennifer Parrish

Jenn Parrish - Realtor


Glen Williams

Staffordshire Home Advisors LLC


Mellie Cline

Mellie Cline - Dallas Real Estate Agent


MIke Mostyn

Mike Mostyn Real Estate Broker

Facebook Articles

Wouldn't it be simple if we all had the time to implement the strategies we read about that we believe can help our business model? You have some good options when there are just not enough hours in the day...your assistant (if you have one) could do the dirty work of learning the process or you could hire a virtual assistant (there are several here in the Rain) who can manage this sort of thing for you.

With 2020 on the horizon, it is time to put the excuses away and take the necessary steps to improve your social media (and FB specifically) marketing approach and plan. Happy reading! 

Work-Around for Scheduling Your Page Posts

Guide for Creating the Ideal Cover Photo Size

What to Know About the FB Power 5 Ad Tools

Facebook Marketing Strategy Tips to Try Out

Bonus: What's the Best SM Strategy for 2020?

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Anita Clark strategy for 2020? I think the plan that's in action now daily is what I'll continue using until the results become negative rather than positive, as they are now.... I DO get business from Facebook and my following continues to improve along with the number of Friends.... it's all good.... but it demands attention every day.... my personal Facebook is the most powerful for me since my business continues to stay local....

Nov 01, 2019 02:58 AM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Anita, for sharing your Facebook experience and your advice.

Nov 01, 2019 03:35 AM #2
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing Anita!!!

If you are committed to using FB as part of your marketing strategy in 2020, what is your plan of attack going to look like? No specifics, just general information, to help others who may be struggling to find their path or who may be on the FB fence. 

Nov 01, 2019 03:54 AM #3
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anita. Officially Friday morning on AR as I read your post. Thanks! Enjoy your day!

Nov 01, 2019 04:28 AM #4
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you Anita Clark ... Is it Friday already?

Nov 01, 2019 06:49 AM #5
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I continue to post daily on my Facebook business page, but I don't do any ads.

Nov 01, 2019 07:22 AM #6
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Barbara: I know you understand how to keep the phone ringing. Kudos to you!

My pleasure Roy and Sham. 

A busy day with buyers. I hope yours was a good one, Wayne.

Andy: Where has the week, and the year for that matter gone?!

Brian: Have you not had success with ads or don't need them in your marketing efforts?

Nov 01, 2019 01:49 PM #7
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for including me in your post today.  I really appreciate it and I will continue to look forward to your weekly posts.  

Nov 01, 2019 03:11 PM #8
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Anita, as always you share the best and I have given FB little attention so to speak but have received referrals from it...I'm adding a lot more mailers to my list.

Nov 01, 2019 04:25 PM #9
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha Raymond. I hope many Rainers visit and you find new referral partners as a result.

Another good marketing method that I bet brings you new clients, Ginny.

Nov 02, 2019 07:13 AM #10
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Anita!  I am certainly taking my use of social media, particularly FB to another level...

I am building up my friend base, posting well thought out writings by me, lots of live videos, and really just focusing on touching/inspiring others with my stories...

Thanks for writing!


Nov 02, 2019 08:39 AM #11
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA

Always love your posts. I've toyed with Facebook ads this past year but will be less focused on that next year. Instead, I plan to be more engaged and committed to interacting with my audience. Being active with others seems to be more productive than just getting an ad in front of people.

Nov 02, 2019 10:03 AM #12
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Late to the party but, it's been an insane week in real estate, Anita!

As to 2020's plans for FB...boy, that's a bit of a loaded question! We actually had our marketing meeting yesterday and I have everyone working on SOMETHING major. One of them is doing some serious analysis about boosted posts, dates/times to post and which biz pages are working best for us. We need to weed several of them out and combine some pages. It's just impossible to keep up with dozens of them!

Have a great weekend...and thank you for the weekly FB tips, Anita!

Nov 02, 2019 11:14 AM #13
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


One of the things I hope to do is re-read some of your Facebook Friday posts that I've saved, and do more with Facebook ads than I have in the past.


Nov 02, 2019 04:08 PM #14
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Ken: I hope you come back in a few months and let us know how the live videos are going. Keep up the momentum!

Yep, putting the social back into social media pays dividends. Smart move Stephen.

Debe: I knew you would have a solid plan. I am really making an effort to update some older content.

I have been and still am a fan of FB ads. They are effective for such a small price commitment, Jeff.


Nov 03, 2019 04:30 AM #15
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

Anita Clark Thank you for posting and sharing thoughts on facebook.  In 2020 we are committed to more video as opposed to photos/text.  Of course everyone has been extolling the virtues of video for a long time...we're just a little late to the party.  Our facebook live posts and recorded vids get MUCH more visibility than other posts.

Nov 08, 2019 08:09 AM #16
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Anita Clark

Realtor - Homes for Sale in Warner Robins GA
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