Some Tricks, Some Treats, Welcome To Real Estate Life
That Egg Didn't Hatch
There's No Such Thing As A Sure Thing
Okay, before you think I'd done gone and lost my mind, there's a reason for the ORs above.
Consider this a bonus Ask An Ambassador post, a treat to offset a night of tricks (in the space of a 3 hours I've had a "sure thing" listing go POOF, a tree fall across our driveway and one of our cats do a Linda Blair impression).
And back to the point of this post.
Titles. Everything above could be used for the EXACT same post, or a half dozen other different ideas.
Titles are the curb appeal of your blog post.
They're the first thing a potential reader see and hopefully an invitation that says "come on in, you're going to like what's inside!"
We're in a competitive world. Realistically in a given day I probably read less than a half dozen posts in the Rain. Nothing personal, it's just a wicked bad time constraint managing my dual career life AND being a part time zookeeper to our furry herd.
So as I scroll through a blog roll, one of two actions is going to happen.
I'm going to click to open or I'm going to keep on scrolling.
What pushes that decision point?
1. The title
2. The writer's established reputation (if someone has a well established track record, I'll probably click no matter how great or not great the title is).
As I mentioned before, I'm REALLY tight on time most days, so I'm primarily looking for blog posts that do one of two things: Educate or entertain.
The title is the key to telling me what to expect and if I'm likely to find one of those two things inside the post.
Now true, there's sometimes bait and switch. Those clickbait masters are out there, fool me once, fool me twice....
Now there are times I'm not seeking to create a big hook of a title. If I'm writing something VERY factual, I'm not going for pizzazz. I'm going for SEO.
Patio Homes For Sale In Cincinnati
New Construction Homes in Mason's Crooked Tree
What's My Springboro Home Worth?
A consumer looking for these topics is probably typing in a Google query VERY close to those titles, and the closer I can get to those queries, the better my odds of ranking and being found.
So spend a little time on your titles, it may be the difference between being found, or just being scrolled past.
Bill of Bill & Liz aka BLiz