As many of you know, DRIP email campaigns can be a very effective way of keeping in touch with prospects.
But did you know there's a way to automatically send out those email blasts supplied with current market conditions on the neighborhoods people are considering?
It's something to think about.
The challenge for anyone sending out email today is the sheer volume of email that is distributed.
One report estimated that about 300 million emails are sent...every day.
It is also estimated that nearly half of all emails are spam.
The silver lining on those numbers is the fact that email marketing is prevalent today because it still works. It's one of those means of distribution from the early days of the Internet that survived.
In fact, research shows 99% of people check their email inbox every day.
There's more good news.
The program does all the work. You set the message you want to go out and when. The program does the rest.
But there's more to effective emails that just blasting prospects.
You need to send them something compelling to get them to open that email.
That's where Real Estate Market Data can play a big role.
Use an automated real estate email marketing program that continually sends market updates to consumers.
Anyone interested in buying a property in your target market will want to see the Direction of Home Sales, Trends in Home Prices, Inventory Statistics, etc.
Same goes for people who may be interested in selling their homes.
As you all probably know, when it comes to marketing, especially for large ticket items, constant repetition yields results.
It's important to keep that top-of-mind awareness with your prospects. Especially with a decision as big as buying or selling a home.
Automated email marketing can make your life easier. Including market updates can make your emails more effective.