‘Tis the season…
OK, maybe not yet (except for some crazy friends I have), but the holidays are on everyone’s mind. Thanksgiving is coming up soon, and then it’s the December madness.
You’re probably thinking about what family will be in town or planning a trip of your own. You’re also still working every day, although things may be a bit slow.
That makes now a perfect time to plan ahead to keep your marketing consistent when the holidays get extremely busy.
Use Postcard Marketing
We recommend sending your farm area a farming postcard every month. The good news is that the holidays make it especially easy to connect. You can, for instance, use Thanksgiving postcards in November and holiday postcards in December.
If you’re concerned you won’t have time to address and mail them, let us help. PrinterBees can take care of mailing the postcards you order through us. You can focus on family and fun while knowing your marketing is on autopilot!
Automate Email Marketing
Speaking of planning in advance, email is easy to automate. You can set up email campaigns so that your promotions, engaging stories, and requests for appointments and referrals go out automatically.
That way, you don’t have to think about or prepare your emails when you have a lot of other things on your mind. All you need to do is respond to the emails you receive and move forward with new business!
Participate in the Community
During the holiday season, there are often a lot of community events. As a Realtor®, you can build your brand and have a good time at the same time. Attend these events, network (it doesn’t have to be awful!), and enjoy the holidays!
When you participate in the community, it gives you a more natural way to meet people than door knocking or other marketing techniques. The face-to-face interaction is priceless for your business.
Don’t Let the Holidays Dampen Your Marketing!
The holidays are very busy in most people’s personal lives and can be a slower time for a real estate business. Don’t give in to the temptation to let your business go during November and December. Instead, keep your marketing consistent through Thanksgiving and beyond – you’ll be thankful you did all through 2020!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.