Avoiding Risk While Taking Advantage of Social Media and Blogging

By
Real Estate Agent with GreatWest Realty DRE# 00827565

We all know that blogging and social media can offer advantages when it comes to marketing and promotion in the real estate arena. However, it is also important to be aware and understand there can be pitfalls as well!

It's no secret that prospective employers (and clients) can simply Google a name and often find what one has been up to.  And, there are issues with cyber-bullying, and other pitfalls!

For real estate professionals there are additional concerns.  For example, often we see posts that are political in view, or are have strong religious overtones.  Most folks have a political stance, and have beliefs, which make up part of who they are.  However, if you are a professional person, and wish to endear potential clientele your way, it may be good to remember that prospective clientele may not share your political views, or your beliefs.  Perhaps you ought to consider being more guarded in what you put out there on your professional blogs and the internet.

There is also another issue real estate professionals sometimes need to confront, concerning the internet and blogs. There are a considerable amount of laws, rules and regulations which govern our profession.  At times, it is easy to innocently find ourselves in violation of these.  For example, in California, real estate licensees must make certain that their license number is on their business cards, marketing materials, blogs, internet websites, and a litany of other items we use to do business on a daily basis. 

Sometimes there are disclaimers, which need to accompany certain things we post.  We may at times, accidentally neglect to use the appropriate disclaimer; or we create some other minor infraction. If you are industrious, and you are prolific in your efforts, it is inevitable there will be an occasional oversight or minor error.  It's inevitable.

Hopefully, because we are real estate professionals, we privately issue a friendly reminder to one another and help each other out when there is oversight.  But occasionally, there will be that one person in any group of people, who will be compelled to escalate it to the next level and cause a problem, rather than helping solve one. 

Sadly, all your effort and hard work marketing to the public can have pitfalls.  However, with all that being said, it is only those doing absolutely nothing, who aren’t exposed to risk.  But, they are also not the top-producers in their enterprise.  

It is a sad fact there are those that are more interested in how you do your business, than they are in doing their own.  But hopefully, you will be cautious, you will continue to be professional, the gods will shine upon you, and you will prevail!

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 11/08/2019 01:00 AM
  2. Will Hamm 11/13/2019 08:26 AM
Topic:
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Location:
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Show All Comments
Rainmaker
2,575,063
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Nick Vandekar, 610-203-4543  - We are absolutely right in seeing the parallel of employers and clients.  Clients are our employers. 

M.C. Dwyer - That's the way I handle it too! 

George Souto - Social media offers many pitfalls, and many rewards.   

Kathy Streib - Caution is key!

Nov 04, 2019 08:29 PM #13
Rainmaker
2,781,108
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A strategic gamble can be taken once in a while but, I know I have to be

Myrl Jeffcoat

Nov 04, 2019 09:15 PM #14
Rainer
531,243
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing!

There is also another issue real estate professionals sometimes need to confront, concerning the internet and blogs. There are a considerable amount of laws, rules and regulations which govern our profession.  At times, it is easy to innocently find ourselves in violation of these.

Nov 05, 2019 04:29 AM #16
Rainmaker
1,116,644
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Myrl, This also plays into the new rules in Maryland about posting "Coming Soon" and the appropriate ways a property can be shown before listing on the MLS.

Nov 05, 2019 04:49 AM #17
Rainmaker
1,965,486
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Myrl Jeffcoat -  I really don't want to do business with people who have political rants on social media.  Also, as you point out, some professions must be careful.  For example, fiancial planners can not blog or use social media unless it is approved.

Nov 05, 2019 05:47 AM #18
Rainmaker
1,459,150
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

It's all about being professional. There are many times I'd love to respond to something but I don't. 

Nov 05, 2019 05:54 AM #19
Rainmaker
3,171,408
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What a great post, Myrl. Maybe it's my age, but I don't get all that personal sharing on social media. I don't share much even on my personal Facebook page, much less on a site meant for professional purposes. A well-deserved gold star.

Nov 05, 2019 06:06 AM #20
Rainmaker
2,615,943
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I always enjoy sharing about things I care deeply about in life, but I never get into political, religious or other debates.  If I find that someone wants to debate, I just move on and let them express their opinions without retort.

Nov 05, 2019 07:16 AM #21
Ambassador
817,243
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

What a great post. I especially liked the point about the one person in a group who will escalate it to the next level. That's when we learn to rise above and keep going. Thanks for your thoughts!

Nov 05, 2019 08:18 AM #22
Rainmaker
5,459,038
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Myrl, on your feature recognition.

This is good advice to share.

Nov 05, 2019 08:36 AM #23
Ambassador
4,045,352
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Myrl:

It seems that reminders about behavior and comments online remains an important thing to share. You have to wonder...if you were to ask consumers about what they read about agents online, does that impact their decisions. And no doubt the same question asked of those in the business would yield compelling results. Glad to see this was featured - it would have been recommended otherwise!

Jeff

Nov 05, 2019 08:05 PM #24
Rainer
531,243
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Blogging must observe ethics and laws that govern our Real Estare industry.

There is also another issue real estate professionals sometimes need to confront, concerning the internet and blogs. There are a considerable amount of laws, rules and regulations which govern our profession.  At times, it is easy to innocently find ourselves in violation of these.

Nov 06, 2019 03:25 AM #25
Rainmaker
456,794
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

we actually have a couple agents that have never sold more than a couple houses a year who always report other agents mistakes to get them fined. I'm betting if they spent their time working their profession they'd be alot more successful. 

Nov 06, 2019 08:31 AM #26
Rainmaker
2,474,221
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Failure to communicate in this day & age is risky. Learning how to navigate through all arenas is wise and you get that by going into them. It is doable

Nov 06, 2019 10:45 AM #27
Rainmaker
5,459,038
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Wednesday afternoon, Myrl.

Your comments on my posts are very much appreciated.

Nov 06, 2019 11:06 AM #28
Rainmaker
5,459,038
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks so much for your comments on my posts.

Have a great day and an outstanding week.

Nov 07, 2019 06:55 AM #29
Rainmaker
810,269
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

A good sense of ethics nowadays should include knowing the consequences of what you write online.  ActiveRain never seems to flirt with that line, so everybody here knows what they are doing. 

Nov 07, 2019 09:28 AM #30
Ambassador
3,395,469
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh my gosh, I thought I left a comment earlier but, I guess now! I am in total agreement with you, Myrl. I can't imagine that what we do online isn't being judged by our current clients and those who may be considering us. 

Great post, as always!

Nov 07, 2019 09:58 PM #31
Rainmaker
3,282,202
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

To our minds...business owners who are good at what they do...know that expressing their political views loudly on social media is apt to alienate 50% or more of their audience...not a good idea.

Nov 08, 2019 04:51 AM #32
Rainmaker
693,090
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Hello Myrl, I wanted to stop by to say hi. I read your original post on Roy's blog.  Thanks for sharing.

Nov 08, 2019 09:58 AM #33
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Rainmaker
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Myrl Jeffcoat

Greater Sacramento Real Estate Agent
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