We all know that blogging and social media can offer advantages when it comes to marketing and promotion in the real estate arena. However, it is also important to be aware and understand there can be pitfalls as well!
It's no secret that prospective employers (and clients) can simply Google a name and often find what one has been up to. And, there are issues with cyber-bullying, and other pitfalls!
For real estate professionals there are additional concerns. For example, often we see posts that are political in view, or are have strong religious overtones. Most folks have a political stance, and have beliefs, which make up part of who they are. However, if you are a professional person, and wish to endear potential clientele your way, it may be good to remember that prospective clientele may not share your political views, or your beliefs. Perhaps you ought to consider being more guarded in what you put out there on your professional blogs and the internet.
There is also another issue real estate professionals sometimes need to confront, concerning the internet and blogs. There are a considerable amount of laws, rules and regulations which govern our profession. At times, it is easy to innocently find ourselves in violation of these. For example, in California, real estate licensees must make certain that their license number is on their business cards, marketing materials, blogs, internet websites, and a litany of other items we use to do business on a daily basis.
Sometimes there are disclaimers, which need to accompany certain things we post. We may at times, accidentally neglect to use the appropriate disclaimer; or we create some other minor infraction. If you are industrious, and you are prolific in your efforts, it is inevitable there will be an occasional oversight or minor error. It's inevitable.
Hopefully, because we are real estate professionals, we privately issue a friendly reminder to one another and help each other out when there is oversight. But occasionally, there will be that one person in any group of people, who will be compelled to escalate it to the next level and cause a problem, rather than helping solve one.
Sadly, all your effort and hard work marketing to the public can have pitfalls. However, with all that being said, it is only those doing absolutely nothing, who aren’t exposed to risk. But, they are also not the top-producers in their enterprise.
It is a sad fact there are those that are more interested in how you do your business, than they are in doing their own. But hopefully, you will be cautious, you will continue to be professional, the gods will shine upon you, and you will prevail!