How Many Links Are Appropriate for Posts and Pages?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

This on-going controversy has been gumming up the SEO works for years. We had some definitive answers when Google stated that 100 per page was plenty although it's been proven that over 100 links per page or post are not penalized. Clearly, no amount of links on a page has necessarily been penalized but we also don't want a directory of links when we go to a site. 

Links have to DO something. They shouldn't just be there for the sake of having a link, either internally or externally or because your Yoast Plug-in told you that you need more links. A link serves several purposes... think of the page in general, what's is it there for? To educate? To get a lead? To inform? To announce? Then the links should add to it. They should be the salt to add more flavor to the dish as a whole. 

I'm going to assume you all know how to add in a link, right? Wordpress, Real Geeks, Sierra, AR, etc... they almost all allow for links in the content, I mean that's really the point, right? To get people to view as many pages as possible, lower your bounce rate and choose YOU as their provider. So how can you add just enough salt without making the page look like someone went crazy with the blue hyperlink tool?

Links have to be relevant. How Many Backlinks Are Appropriate for Posts and Pages?

Any and all links should lead the reader to more information. If it works for the post, use it, if not, leave it out. Google is pretty big on realizing what is related and what's not, which is why they cracked down on all those casino and porn links in non-related content years ago. The link has to bring something to the table.  For instance, if I created a landing page for someone looking for a bankruptcy lawyer, I'd probably add in some information links that the reader could benefit from such as Protecting Bank Accounts When Filing for Bankruptcy

Links should direct people to YOU

Links should lead a reader from one place to another and it should make sense. Have a call to action in every screenshot of the website so people don't have to scroll too far to contact you. If people are hunting for something too hard, they use too many brain calories and get fatigued quickly. Never let them be too far from a CTA.


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Links should connect pages and content

Don't just drop a link to a page with no links. Keep the links flowing from one place to another and provide information for someone on each page. Let them go down that rabbit hole of information leading from one great page to another, all the while offering them a call to action in case they're ready to buy. On a page talking about Golf Homes in Florida, I'm going to link to these two pages (WITH APPROPRIATE TITLES) - Pro and Cons to Owning a Golf Home and Should We Buy a New or Used Golf Home?

Internal and external

Use internal links to keep people on your site, opening links in the same window or tab. Have external links open in new windows so your site still stays on the scene. External links and TOTALLY FINE and should be used when appropriate. Perhaps you want to link to fellow agents or business associates that have relevant content but are not in direct competition with you. Maybe you want to cite a reference or lead people to an application page. Whatever it is, you can use it if it's appropriate. 

What what's the general consensus? 

Use links whenever you can without bogging down the reader. IF every other sentence has 2-3 links, that's a bit much. Remember, menu links, footers, listings, images, all can be links and add to that general 100 link count so that doesn't mean you need 100 links in the content alone UNLESS  you've written 10,000 words, then 100 might be appropriate. 

My rule of thumb and one I've seen on many high ranking blogs is throw in a related post about every paragraph or three. Make a list of related content at the bottom, and give a few CTA's along the way depending on how long the post or page is. 


What is a Backlink and Why are they so Important?

The Basics of SEO Backlinks for Real Estate

Outdated SEO Tactics You Should Stop Using

Real Estate Related:

4 Hidden Things to Look For When Buying New Construction




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Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Tammy -writing blogs with collaterial information on my web site works for me.

Nov 04, 2019 02:05 PM #1
Sid (240)764-5347 Hameed
Brickfront Properties - Bowie, MD
Military Relocation+Investors+REO Bank+Fix&Flip

Thanks for sharing this and sharing your thoughts on it as well. 

Nov 04, 2019 02:14 PM #2
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

The number 100 startled me until I realized that included menu items, etc.

I think too many links make it hard to read the copy.

Nov 04, 2019 03:34 PM #3
Dario Ferreira
Attleboro, MA
Internet Marketing

Very good advice.

I'm a huge fan of internal links to keep visitors engaged and moving around. Plus, it helps a lot with ranking.

Btw, you have a dead link => Protecting Bank Accounts...

Nov 05, 2019 10:32 AM #4
Greg Beddor - Kihei, HI
Real Estate SEO Consultant

I've always found it interesting how the Yoast SEO plugin recommends 2 to 3 deep links per post. I also like how they auto-suggest related posts you could be linking to within your own site while logged into the WordPress edit page for posts or pages.

Nov 06, 2019 07:01 PM #5
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

For my WordPress blog, my "related posts" plugin identifies relevant posts that I have written. I include those links in my content.

When linking to an external page, I make sure it is a high-quality https site, with a higher domain authority and page authority than my site, such as a reference site, but not a competitor.

The Yoast Premium SEO plugin gives suggestions for links to other internal related pages as you write.

Nov 06, 2019 08:18 PM #6
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Tammy... great post, great advice and I'm recommending it to Carol Williams for inclusion in Second Chance Saturday.

Nov 07, 2019 03:46 AM #7
Robert Hicks
United Country River City Realty - Savannah, TN

Great info here.. Thanks for taking time to share w/ us.. 

Nov 07, 2019 05:59 AM #8
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you for sharing this information.  I need to learn more about this and I have to admit the 100 links blew me away! Tammy Emineth 

Nov 07, 2019 06:57 AM #9
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I will need to explore and learn more about this. Thanks for sharing.

Nov 07, 2019 07:03 AM #10
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I've certainly read some posts that had way too many links.  And I have never been a fan of give me a link and I'll give you one even years ago when it was all the rage.  But over the years I have had some folks ask me to add a link to their site or article on a topic I've written and in return they also did a post to my blog on the topic which was a win win as far and I'm concerned.

Nov 07, 2019 02:11 PM #11
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you Tammy. As usual, great information here. I admit, we need to be more mindful of adding links to our posts. It's obvious from your suggestions, we aren't adding enough of them. 

Nov 09, 2019 07:14 AM #12
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have a very special weekend.

Nov 09, 2019 08:53 AM #13
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Perfect informative post on linking.  Interesting to read about the why's and don'ts!  This should help anyone with a website or blog.  Thank you!

Nov 10, 2019 04:34 AM #14
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I notice the New York Times has several links in every article, which I appreciate. I always link to relevant websites when talking about a business.

Nov 10, 2019 09:27 AM #15
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy:

There's so much good information here! I'm glad Carol saw the wisdom of featuring it, and that I saw it. Bookmarked as a reminder.


Nov 10, 2019 11:40 AM #16
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Tammy,

You make way too much sense! I'm so glad I found your post on Carol Williams Second Chance Saturday series. I agree there must be a balance between relayed information and readability!

Nov 10, 2019 04:17 PM #17
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Well, I don't know how this post wasn't featured, Tammy but, I couldn't agree more!

I see SO many people who link directly to someone else's page - like they will get credit for it or something! The way I look at it - #1. The 'main' page that is in the link will have NO idea 9/10 of the time, who referred the click to them. #2. These bloggers/writers are sending people to other websites...away from their own! 

It just makes no sense! 

BTW, do you or someone you know help real estate professionals with SEO on their websites (business, not personal)? I've had a couple of people ask me and I need help too but, just today got a call and thought I'd pop over and ask. Feel free to email me at or text or phone me at (704) 491-3310.

Nov 10, 2019 05:41 PM #18
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the education on this important topic, Tammy!

Nov 12, 2019 10:15 PM #19
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Content Marketer, SEO Teacher, Website Fixer
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