Google Update - How Will It Affect Your Site?

Real Estate Agent with Keller Williams Real Estate RS301772

I just read this article on the new Google update, named Bert. (Aside: who comes up with these names?)

At first glance, it seems like the new update will be a good one. I have been frustrated more than once with Google search Tablet opened to Google search pageresults.  Sometimes a page is returned that is the complete opposite of what I wanted - especially if I included the word "not" in the search.  According to the article, Google will pay less attention to keyword density and more attention to the context of your copy.

"For example, if you have a business about fitness and you blog about “how to lose weight without taking pills”, your content shouldn’t focus on diet shakes or supplements or anything too similar to diet pills. Instead, it should discuss all of the alternative methods....

...Keyword density will even be less important in the future as Google better understands the context of the content you are writing." --- Neil Patel,

I'll be curious to see how this pans out in the future for real estate sites especially - many of us rely on longtail keywords to help us compete against the big boys like Z & R.  Following SEO wisdom from programs like Yoast has required me to be more creative in having my keywords in my copy *just the right amount.* 

Maybe following this update, I can spend less time trying to figure out how to add "boat slip on Lake Wallenpaupack" one more time and make it fit the context...and spend more time just creating great content.

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Homes For Sale & Local Info for Pike County, Wayne County, & Lake Wallenpaupack in Northeast PA.


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Karen Rice (that's me!) lists & sells in Tanglwood, Wallenpaupack Lake Estates, Hideout, Indian Rocks, Masthope, Fawn Lake, Tink Wig, Woodland Hills, Walker Lake, Hemlock Farms, & more in Pike & Wayne County.

MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the heads up on this article on the new Google update, named Bert.

Nov 04, 2019 10:33 PM
Karen Rice Keller Williams Real Est

Thank you for reading and commenting Michelle! I found it interesting!

Nov 05, 2019 04:50 AM
Patricia Feager, ABR,CRS,GRI,MRP
Selling Homes Changing Lives

Very interesting! Bert? I immediately thought of Bert & Ernie from Sesame Street. Maybe Ernie is next for spell check? I'll also be curious to see what the outcome is like.

Thanks for the tech update!!!

Nov 05, 2019 05:55 AM
Karen Rice Keller Williams Real Est

Patricia Feager, MBA, CRS, GRI,MRP  yes I thought of Bert & Ernie too.  LOL!  I'm hoping this will be a GOOD update rather than one that will upset apple carts for people!


Nov 05, 2019 12:03 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

It doesn't sound like we'll see any big difference for now. Thank you for the update - I wasn't aware of this change.

Have a great day!

Nov 07, 2019 05:41 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for telling us about this update.

Have an outstanding week.

Nov 10, 2019 07:50 AM