I just read this article on the new Google update, named Bert. (Aside: who comes up with these names?)
At first glance, it seems like the new update will be a good one. I have been frustrated more than once with Google search results. Sometimes a page is returned that is the complete opposite of what I wanted - especially if I included the word "not" in the search. According to the article, Google will pay less attention to keyword density and more attention to the context of your copy.
"For example, if you have a business about fitness and you blog about “how to lose weight without taking pills”, your content shouldn’t focus on diet shakes or supplements or anything too similar to diet pills. Instead, it should discuss all of the alternative methods....
...Keyword density will even be less important in the future as Google better understands the context of the content you are writing." --- Neil Patel, neilpatel.com
I'll be curious to see how this pans out in the future for real estate sites especially - many of us rely on longtail keywords to help us compete against the big boys like Z & R. Following SEO wisdom from programs like Yoast has required me to be more creative in having my keywords in my copy *just the right amount.*
Maybe following this update, I can spend less time trying to figure out how to add "boat slip on Lake Wallenpaupack" one more time and make it fit the context...and spend more time just creating great content.