Your Ineffable Job Description May be Obfuscating the reality of what you do.

By
Real Estate Broker/Owner with Pareto Realty TN #251071

I think it’s safe to say that all of us have a desire for gaining more “traction” in our careers.

“Traction” includes having a steady flow over time of the “RIGHT” Clients/Customers for your business?

Every business owner faces this challenge each and every day.

Where’s that delicate balance of persistent consistent lead generation and serving the leads that come?

As with any pursuit, having in mind a clear vision (description) of who these “right” prospects is “Job ONE”.

Who are these people you wish to serve?

Why?

Where are they?

When they work with you, what is the issue or opportunity you help them resolve?

How clearly are you “broadcasting” your desire to serve these people who NEED what you have to offer?

How frequently do you remind them how you can serve them and other people (friends, Family, work associates) just like them?

We know that birds of a feather flock together, so the secret sauce for finding that perfect traction for your business is to “hang with” these right people and make it easy for them to remember you when they encounter another human who needs what you have to offer.

So . . . What’s your title?

Which is more descriptive?

“I am a Real Estate Consultant”

or

“I help people buy and sell houses in West Nashville and Brentwood”

As Owner and Principal Broker of Pareto Realty . . .

“I coach and support the “Vital Few” member agents of Pareto Realty in their pursuit of building and growing consistently productive niche businesses as they enjoy the healthy life rhythm they want and deserve. “

What’s YOUR title, and who do you serve?

Why?

Published by Barry Owen 

Barry Owen is Owner/Principal Broker of Pareto RealtyStrategist - I coach and support the “Vital Few” member agents of Pareto Realty in their pursuit of building and growing consistently productive niche businesses as they enjoy the healthy life rhythm they want and deserve. “ 

Posted by

Barry Owen

Founder
Principal Broker
Pareto Realty
Nashville, TN

615.502.2080
www.paretorealty.co  
Call me: 615-568-2123
email me: barryo@comcast.net

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Simply & BOLDLY Living the FourFold Way in Open Space!

Quintessentially connected to the real estate industry to offer the ultimate experience for Home Buyers and Sellers in Middle Tennessee . . . Inquire within!

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Rainmaker
2,650,109
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It seems as if a career in real estate will never allow for a steady flow of business, but I could be wrong.

Nov 05, 2019 07:31 AM #3
Rainmaker
1,566,244
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think the key to a steady flow of business - in any business - is a combination of consistent marketing and excellent service.

Agents sometimes get so busy taking care of current clients that they ignore marketing - until one day they attend that last closing and realize they have nothing more coming down the pipeline.

As for the job title - Yes! Let it reflect how you actually help people.

Nov 05, 2019 08:34 AM #4
Rainmaker
815,661
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Have missed your posts and really enjoy them. We were discussing something similar yesterday, developing your elevator speech, how do you respond when someone talks to you. What makes you unique enough to stand out when they need a realtor.

Nov 05, 2019 08:42 AM #5
Rainmaker
2,602,512
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Good post, Barry.  I also like the comment left by Marte Cliff . . .Especially, her sentence, "I think the key to a steady flow of business - in any business - is a combination of consistent marketing and excellent service."

Nov 05, 2019 06:38 PM #6
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Rainmaker
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