Mailing Postcards in November and December | Tastefully but Visible

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5ljR

Mailings go out every month, and the months of November and December are no exception.  It’s an ideal time to wish the residents of Franklin MA a Happy Thanksgiving and a Merry Christmas, but never forget that you are in the real estate business. You must be consistent with your marketing. That means always visible.

The postcard complement the newspaper every month. The newspaper for November just landed this week, and I will mail the Thanksgiving postcard next week.

The December newspaper will land December 1st and the postcard two weeks later. They’ll remember the faces framed with the holiday wreaths. Most importantly, we will have NO GAPS in our marketing. People notice and have commented on that fact.  We are consistent with marketing.

I’ve attached the postcards for November and December. November offers a Free Market Analysis after Thanksgiving but in a “Holiday Fashion.” December has nothing beyond a Holiday  Wish and a Blessing for the family from The Todaro Team.  There are no individual names on this marketing piece.

The majority of real estate agents do not mail any marketing pieces. They might mail Christmas cards. I like to get as much mileage as possible, with every marketing piece that’s mailed.

I like these postcards….tastefully done….but they know who we are and what we do!

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Margaret Goss I've never done newsletters..... I have a full page inside back cover of the local newspaper ....it's MAILED to every residence and business in town.... I complement the flavor of the month with the mailing....

Nov 09, 2019 02:55 PM #23
Rainmaker
1,029,653
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

No free turkey drawing coupon in your flyer? Just kidding.

Have a great weekend.

Sam Shueh

Nov 09, 2019 04:49 PM #24
Rainmaker
3,392,780
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - marketing visibility consistently.  The Todaro Team way.  Successful results certainly. 

Nov 09, 2019 05:13 PM #25
Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

No gimmicks for us.... Sam Shueh 

Michael Jacobs marketing visibility consistently....three important words....

Nov 10, 2019 03:04 AM #26
Rainmaker
124,180
Kevan Pewitt
Houston Prime Realty - Houston, TX

Do you use a mailing service for your postcards?

 

Nov 10, 2019 06:08 AM #27
Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kevan Pewitt I use a local company to print and mail them..... I create the postcard....NO CANNED POSTCARDS....

Nov 10, 2019 06:11 AM #28
Rainmaker
635,871
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Nice job Barbara and great point about being visible always.

Nov 10, 2019 07:19 AM #29
Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Carla Freund  there's always a tasteful way to be visible, no matter what the occasion....

Nov 10, 2019 07:52 AM #30
Rainmaker
526,805
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Consistant postcards are important!  It takes a while and it's quite an expense but it does pay off--really brands you and gets you to top of mind!

Nov 10, 2019 09:56 AM #31
Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Mary Hutchison, SRES, ABR it surely does....

Nov 10, 2019 09:59 AM #32
Rainmaker
636,720
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I love this!  Can I use the Thanksgiving one???

It is so simple and so clear and SO EFFECTIVE!

You really hit it out of the park everytime. A lot of people dont think direct mail or newpapers work but they really do. People dont get a lot of mail anymore and they pay attention when they do!

They know who you are and what you do for sure!

Thank you for sharing this 

Nov 10, 2019 01:43 PM #33
Rainer
214,344
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Barbara you are a marketing genius! I am still doing my postcards, but not as much as I've picked up the phones and started circle prospecting to speed up production. Have a great holiday season!

 

Nov 11, 2019 09:38 AM #34
Rainmaker
1,345,895
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Barbara,
You are always so generous in sharing your marketing pieces.  Thank you!

Nov 11, 2019 11:18 AM #35
Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Carol Williams I only use them once!!  if someone else can use it and make a buck, well, why not!!!

Nov 11, 2019 11:20 AM #36
Rainmaker
381,041
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Love your line:  let's talk Turkey after the holiday.    Clever and memorable!

Nov 11, 2019 04:48 PM #37
Rainmaker
5,081,607
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

feel free to use it....if you do mailings, I'll email you that in a publisher or pdf... M.C. Dwyer 

Nov 11, 2019 04:55 PM #38
Rainmaker
1,953,106
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Snazzy red and timely... not dated. It is obvious this direct mail shows you are ready to roll today if anyone is thinking buying or selling real estate in your New England location of Franklin MA. Whoever said print was dead is a dinosaur. Use it differently and you stand out because too many bagged it totally. You are the direct mail queen Barbara Todaro !

Nov 12, 2019 06:14 AM #39
Rainmaker
1,239,817
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

While the message displayed on the postcard remains important, Barbara Todaro ... the fact that you remain in front and in-mind of your clients is even more important to my mind.  Tasteful subtle reminders of our existence and services rendered serve us well ... no matter the time of year.

As always, spot on!

Gene

 
Nov 12, 2019 08:26 AM #40
Rainmaker
626,512
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

Love the Thanksgiving one, Barbara Todaro -- what a great way to get your name out there in a tasteful manner!  I haven't done a mailing like that in awhile...but there's no time like the present, right?

Nov 12, 2019 09:49 AM #41
Rainmaker
1,552,557
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Love the 'lets talk Turkey after the holidays'. 

Nov 13, 2019 11:58 AM #42
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Barbara Todaro

Marketing Agent for The Todaro Team
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