Mailings go out every month, and the months of November and December are no exception. It’s an ideal time to wish the residents of Franklin MA a Happy Thanksgiving and a Merry Christmas, but never forget that you are in the real estate business. You must be consistent with your marketing. That means always visible.
The postcard complement the newspaper every month. The newspaper for November just landed this week, and I will mail the Thanksgiving postcard next week.
The December newspaper will land December 1st and the postcard two weeks later. They’ll remember the faces framed with the holiday wreaths. Most importantly, we will have NO GAPS in our marketing. People notice and have commented on that fact. We are consistent with marketing.
I’ve attached the postcards for November and December. November offers a Free Market Analysis after Thanksgiving but in a “Holiday Fashion.” December has nothing beyond a Holiday Wish and a Blessing for the family from The Todaro Team. There are no individual names on this marketing piece.
The majority of real estate agents do not mail any marketing pieces. They might mail Christmas cards. I like to get as much mileage as possible, with every marketing piece that’s mailed.
I like these postcards….tastefully done….but they know who we are and what we do!