Getting the Most from Your Blog Posts

Services for Real Estate Pros with Second Self Virtual Assistance

Writing a great blog post includes knowing what is most interesting to your readers. This knowledge comes from providing them with interesting content and by watching your digital statistics. Clicks and shares are a signal that you’ve given your readers what they are looking for.


Take a Look at Your Current Blog Post

Clicked and shared blog posts are a gold mine for continued readership and promotion. Research and writing blog posts take time. It precludes some people from ever getting started. Here are some ways you can get the most from your blog posts.



Take a good look at your best-performing posts. Break them down into questions that you have either been asked or think your target market would ask. Post these questions to social media. Include hashtags. Social media automation tools are helpful in scheduling your questions on different days or times. Use a different graphic for each social media post or use the same one.


Slideshow or Video

Use PowerPoint to turn your posts into slideshows. Share these PowerPoint presentations on Slideshare which is owned by LinkedIn. Use your computer program or an online service to create a video from your slideshows. Share your videos on your YouTube channel.


Infographics are Fun

An infographic is a visual image designed to present information in a chart or diagram form. It truly can be worth a thousand words. Canva is a great tool for creating infographics.

Turn your blog topic into an infographic. Alternatively, look through the issues you raised in your blog post and turn them into infographics.

Focus on the most important points of your post and convert them into pictures. Once your infographic is created, share it on your Pinterest account.


Make it POP!

Every blog post needs a catchy header picture. Link your post to Facebook so an enticing preview will show up. Speaking of Facebook… you can use it to share your links, videos, infographics, audio files and more. Don’t forget Instagram!


Spend Less Time Creating and More Time Promoting

Unlock the power of re-purposed content. Spend less time creating content and more time promoting. Repurpose your great content into formats that can be shared across many channels.


Build a successful mailing list and create a solid brand on social media. Create powerful content in different formats and share on many different social media platforms.

Comments (14)

Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Pamela- I love all of your tips but the one that stands out is about repurposing older posts and spending more time promoting them. 

Nov 07, 2019 07:21 PM
Pamela Cendejas

Kathy Streib - Thank you for sharing your thoughts. Here's a link to a video I created about this post. I created it on a Lumen5 site.  It's one way to repurpose your posts.

Nov 08, 2019 08:54 AM
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

Hi Pamela!  Thanks for sharing.  I love the idea of spending more time promoting and less time creating...

Getting the posts in front of a large audience is key!!  If a tree falls in the woods, and no one hears it, does it really make a sound?  Well, we want to be heard!!

Thanks again!!!


Nov 07, 2019 07:28 PM
Pamela Cendejas

Ken Tracy - Good points! With social media scheduling tools, we can repost one blog post several times in different formats.

Nov 08, 2019 08:56 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I can see why it's easy to let someone else handle the blog--a pro who can punch it up, add the graphics and track the performance!

Nov 08, 2019 08:22 AM
Pamela Cendejas

Mary Hutchison, SRES, ABR - I always say to do what you do best and leave the rest to someone else. Have a great weekend.

Nov 08, 2019 08:57 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign


                                         Thank you, Pamela.

Nov 09, 2019 06:39 PM
Karen Rice
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Thanks for taking the time to share these tips. Blogging effectively certainly takes time and effort. Building an audience is a challenge.
How do you use instagram to promote your blog?

Nov 10, 2019 05:16 AM
Pamela Cendejas

Karen Rice - That's a great question. I create an interesting graphic (like the one at the top of this post) and add some text and several # tags.  I also repurpose it into a short video that touches on the main points of the post and include a short link back to the original post.  Also adding text and # tags.

Nov 11, 2019 11:00 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Pamela,

So glad that Kathy Streib featured your post in her "Ah-Ha" moments for the week. Of course all your tips were invaluable but the last one ..perfect!

Nov 10, 2019 04:42 PM
Pamela Cendejas

Dorie Dillard CRS GRI ABR - You're always so kind. Thank you.

Nov 11, 2019 11:01 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Pamela Cendejas - You have given many different ideas.  I have done some and I will try the others.

Nov 11, 2019 06:33 AM
Pamela Cendejas

Grant Schneider - Good luck and have a wonderful week.

Nov 11, 2019 11:01 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela:

These are such great ideas to do more with our posts. Bookmarked since I need to do a better job than I do. Glad to see Kathy featured this sine AR did not!


Nov 11, 2019 02:40 PM