One of the best ways to LEVERAGE YOURSELF, SET YOURSELF APART from other agents, stay top of mind and have your SOI contacting and referring you - Is Your Own Custom Newsletter (DONE CORRECTLY).
Not only is this an excellent way to leverage yourself but IT'S AN ASSET in your business.
If this is set up properly and done well - when you sell your business you can include this as an ASSET. A buyer of your business would love to purchase an agency with a solid pipeline of leads and a solid marketing system already established.
This doesn't have to be difficult. Once you have a template in place this shouldn't take you much time to create one monthly AND IT WILL PAY YOU GREAT DIVIDENDS.
MUSTS FOR A GREAT, CUSTOM REALTOR® NEWSLETTER
1. Ensure they are visually appealing
2. Have calls to action in your newsletter
3. Use the proper font size, heading size and white space within your newsletter
4. Make it scannable and easy to read
5. Include much more than just listings. Make it interesting, valuable and helpful to your demographic.
6. Use catchy and timely subject lines
7. Implement the principle of "Don't Make Me Think"
Systemetize this and make it easy on yourself - it'll pay you GREAT DIVIDENDS.
Head on over and GRAB YOUR FREE E-GUIDE ON THIS.
To Your Success!