The Opportunity Cost of Commission Breath

Real Estate Broker/Owner with Pareto Realty TN #251071

Everyone has standards . . . What are yours?

Is your business Niche oriented?

Perhaps you’ve chosen a particular subdivision, zip code, type of residence (House/Condo), or school zone, or theme (Waterfront or Golf or equestrian), Style (Mid-Century – Victorian – Contemporary) . . . or maybe you most enjoy working with 1st time buyers or luxury homes?

Odds are decent that, if you have great passion for serving this particular niche, you have learned everything there is to know about that particular niche. You’ve studied that market extensively and know all of the important issues and/or opportunities relating to this niche. You know the good, bad, and ugly. You know all the right questions to ask and research. In short, YOU are THE expert in your niche. You’ve made yourself FAMOUS as being THAT GOTO agent for anyone considering buying or selling a property within your niche.

Hypothetically speaking, let’s say you’ve hit some doldrums in your niche . . . a “dry spell” . . . or perhaps you had some great deals in the pipeline which went “POOF” one day because that one Buyer who started the “domino” of a 3 house transaction bought a corvette for his girlfriend 2 days before closing thereby killing his loan . . . .

It’s conditions like this that cause some REALTORS to suddenly have a bad case of commission breath. Suddenly, the niche absents the brain, and REALTOR will work with any breathing human who hints that they might be interested in buying a house someday.

There ya go . . . transitioning from “Niche EXPERT” to “novice generalist”.

The cost of this is HUGE in every way – Time, energy, money . . . and the inevitable emotional toll that goes with “selling out just to make a buck”.

In times like these, remember your purpose and go back to your niche where you will find much sooner and rewarding compensation.

Brush your teeth and rid yourself of the generalist distraction.

Published by Barry Owen 

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love 

Posted by

Barry Owen

Principal Broker
Pareto Realty
Nashville, TN

Call me: 615-568-2123
email me:




Simply & BOLDLY Living the FourFold Way in Open Space!

Quintessentially connected to the real estate industry to offer the ultimate experience for Home Buyers and Sellers in Middle Tennessee . . . Inquire within!

Comments (5)

Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

“Niche EXPERT” to “novice generalist”. . .I love that phrase, Barry!

Nov 08, 2019 12:46 PM
Barry Owen

Thank you @myrl

Nov 11, 2019 06:43 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Barry- I'll bet that there have been many who faced just what you mentioned. And then you become a master of none. 

Nov 09, 2019 02:32 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


                                                   Thank you, Barry.  

Nov 09, 2019 06:39 PM
Barry Owen

Thank YOU Kathy Streib 

Nov 11, 2019 06:44 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

OMG Barry this is so perfect!  I will use this when teaching agents.  I love it!  And thanks to Kathy Streib for featuring your fantastic post!

Nov 10, 2019 02:04 PM
Gwen Fowler-864-638-3599 SC Mountains Lakes Homes
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

Commissions never happen when you "need" them to.  I remind all my agents that you have to have the "gratitude attitude" for things to work.  Complainers never succeed in this business.

Nov 12, 2019 05:16 AM