Branding Moment: Is This Brand too Bland Or Just Right?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

We have always been of the opinion that one size fits one size. Each one of us is one size,  Our method is to custom fit a brand to its function, to its market, and the individual, team or company.  At that point, it resonates with its intended marketplace and communicates the message clearly.  That is the criteria!

www,luxuryrealestatemarketing.com

Our first impression in seeing the back of the truck (pictured above) was, what is being presented and who is Gavin Roy?  Do we care to find out?   If we were not in the branding business, we would not have noticed the truck or investigated it further.

www.luxuryrealestatemarketing.om 

It took a bit of maneuvering on the freeway, however, we managed to get a side shot that revealed the six part business as pictured above. The business seems to be focused on parties or large events. Where is the fun? Where is the phone number?

 

We applaud the script font for the initials. That offers a  hint of pizazz/fun.  

 

What is your opinion is this brand bland or just right?  

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,690,584
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Alexandra. I don't know is my short answer. I might have wondered but not pulled up along side.

Nov 12, 2019 05:49 AM #5
Rainmaker
2,644,156
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Personally, that is my kind of style and I have always thought that less is more!

Nov 12, 2019 05:51 AM #6
Rainmaker
3,209,327
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Alexandra.. that was exactly my first reaction "presents what?" I like the graphic style and the logo, however.

Nov 12, 2019 06:00 AM #7
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheila Anderson it is a curse of those who love the subject of branding...this time I was driving and Ron took the picture.  LOL A

Nov 12, 2019 06:05 AM #8
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I had the same reaction to the word "presents".  It is a bit uppity for my taste.  It does work for different things...A

Nov 12, 2019 06:06 AM #9
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England I see your point, but he sure could have added his phone number! A

Nov 12, 2019 06:07 AM #10
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs I see your point about no phone number. It is not what we would advise,  I see the truck as a moving billboard, and an opportunity to reach out to all ages even those who call.  A

Nov 12, 2019 06:09 AM #11
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider a touch of whimsy would have been great!  I know many who love karioke. and have a great time singing their hearts out.  A

Nov 12, 2019 06:11 AM #12
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne Martin Thank you for these perfect words, disclosed secret without potential participation. Well said!  A

Nov 12, 2019 06:12 AM #13
Rainmaker
4,570,001
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara Todaro you said it.  I wish this guy success, however, he is not making it easier by doing this.  Happy Tuesday.  A

Nov 12, 2019 06:13 AM #14
Rainmaker
5,500,551
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would certainly want to see a phone number.

Gavin Roy Presents...the most unique Event Entertainment
custom fit to your style and budget. Get the best in 
Santa Barbara DJs* and Live Bands for your event now!
As a Full Lighting Design House, let us bring your vision ​to life with dazzling effects, fabrics, chandeliers and more. 
Our fantastic Photo Booths and Karaoke add-on packages can easily turn your guests into stars. Rent our Audio and Video Systems to enhance your special event, or even do it yourself! 
Gavin Roy Presents caters to your every entertainment desire - the possibilities are endless! Check out our BLOG to see our past events for inspiring entertainment and design ideas.:)
Entertainment unlike any other...
Come Join the Party! 

 

Nov 12, 2019 07:51 AM #15
Ambassador
1,902,583
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I love Roy Kelley 's " Come Join the Party," tagline.  Doesn't that say it all? And of course, all the comments are true. How would I join the party? Lol 

Nov 12, 2019 08:12 AM #16
Rainmaker
1,407,158
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I think Gavin may be a name that does not translate well into script writing. If I was in back of that truck it may have put me to sleep...that could be dangerous.

Nov 12, 2019 10:21 AM #17
Ambassador
3,959,862
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- Hmmmm- it reminds me of a home I saw that had been staged by the owners. It was too edited!  If only there had been a pop of color using a pillow in the family area...some color in the kitchen. This is what the van reminds me of. 

As far as the phone number, with Google and Yelp, all anyone has to do is get the number there. Often traffic is going so fast, you can't read the number anyway. 

Loved Roy Kelley tagline for it. 

Nov 12, 2019 10:22 AM #18
Ambassador
2,909,776
Anna Banana Kruchten CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Hi Ron and Alexandria - well the side panel gives us a clue but I would have like to see more 'pizazz" and for goodness sakes a contact number. To expect people will be drawn in to what they present and make them want to look them up is a bit ridiculous, in my view.

Nov 12, 2019 01:32 PM #19
Rainmaker
2,598,072
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

At first glance, it seems a little bland.  However, there isn't any distraction that would keep you from the name.  Perhaps, it would work to make the name more memorable.  If it were my business and my van however, I'd want a little more pizzaz.

Nov 12, 2019 08:09 PM #20
Rainmaker
2,993,003
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

They want you to go to their website, where they can capture your data.  Hence, no phone number

Nov 13, 2019 12:13 AM #21
Rainmaker
3,300,303
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

The graphics just don't say FUN and entertainment to  me...they need a BOOST and a phone number.

Nov 13, 2019 03:54 AM #22
Ambassador
927,628
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Ron and Alexandra Seigel 
Enjoying your series of truck photos - 
You asked my opinion - certainly a phone number on the side panel. 
All the best - Lynn

Nov 13, 2019 07:27 PM #23
Rainmaker
537,007
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I think a phone number should be included, smart to have the website as well.

Nov 14, 2019 12:52 PM #24
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