Maybe it's an engineer thing, maybe it's a guy thing, maybe it's just a me thing, but I do a lot of selective ignoring.
I'm perpetually assessing what I need to do now, what I can do later, and what doesn't need done at all.
There are non-negotiables.
When you've got furry ones, sometimes they need to go outside NOW. Must do.
They need fed every night. Must do.
Write a blog post? That's a must do for me.
Return client calls. Must do, just a matter of what time depending on their needs.
But throughout any day there's a stream of "bait" going by, some more tempting than others.
Some of that bait might be productive to follow. Perhaps a new marketing technique that shows promise?
Some news that applies to our niche? Maybe not chasing that down today, but soon.
And there are other things that I just have to ignore the bait because nothing productive will come from the time spent.
A "hot" lead that just wants to pick your brain or already has an agent and you are NOT even under consideration. Minimize the time spent and move on.
Or someone that you KNOW has strong opinions that never move dangles some bait right in front of you. Jiggles the lure a bit, tries to suck you in. Be it politics, be it "Coming Soon", or any other number of topics, you KNOW you're about to go down the rabbit hole and meet the Mad Queen.
It can be REALLY hard to not bite. Their statement is OBVIOUSLY false!!!!
I've had posts that I've typed and erased...left and come back...typed and erased...left and come back...and ultimately I had to stay away. Let them have their rant, I can't afford to give up that headspace.
Bottom line, we've got to protect our time. Biting the bait just might hook you into wasting time you can't afford to waste. Go pet the dog or cat instead.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill of Bill & Liz aka BLiz