Creative Real Estate Marketing or Just Plain Silly? Now, I am the first to admit there is more than one way to skin the cat . . . or sell the home in this instance. But . . . luring buyers with $30 bottles or chardonnay, free dog biscuits or aromatherapy candles? I'm just not so sure.
I'm referring to the story on the front of the USA Today Money Section: "Come look at this house, I'll give you a bottle of wine."
The gist of the article is that sellers and real estate agents across the country are so "desperate" that they are giving away $30 bottles of chardonnay - and the like - just to get buyers and other agents to tour their listings.
Now, I'm not opposed to the agent Open House with a brunch or lunch as a draw, and I'm all for creative real estate marketing, but . . . I'm just not sure someone who is looking to buy a $2.5 million home - as the example used in the article - is going to be convinced to tour the home based on the offer of a $30 bottle of chardonnay.
Creative real estate marketing? I'd say some fabulous photos placed on the appropriate web sites with a dynamite description, some super SOI networking (including a Broker Open House), a competitive price and a bit of luck thrown in for good measure would take the agents a lot closer to their goal. What say you?