Email Marketing: A Path to Successful Sales

Services for Real Estate Pros with Second Self Virtual Assistance

We’ve all heard it…The money is in the list“.

Why is this true? People buy based on trust. It’s an essential part of any transaction. One of the best ways to earn trust is through email.

When people sign up to your mailing list, they trust you enough to hear what you have to offer. They may not contact you right away but at least they have some degree of faith in what you have to say.

Sending your contacts regular updates helps them feel more confident in you. They see that you know what you’re talking about. This level of credibility increases as they keep getting your emails.

Like…Know…Trust – Only Then is Conversion Possible

  • LIKE…People need to like you enough to keep listening to you.
  • KNOW…People must feel that you know the solution to their problems.
  • TRUST…People need to think that you know enough about them and their problems that they can trust your recommendations.

One of the great things about email marketing is that you work with people regardless of their timeline. Some people need to receive one email and they are convinced. Other people take a lot more time. They may not quite be at the point of needing your services. When they’re ready, though, they’ll know who to call.

Email Marketing Automation

Email marketing takes a consistent connection. That’s where email automation comes in. Set up your system to send out pre-scheduled emails. Schedule them weekly, monthly or on a special time schedule. Once you’ve done this, a lot of the future work is done automatically.

Email marketing is a process. Build a profitable list, create consistent emails that keep your contacts informed and interested. Help them learn that you are the right person to contact when they’re ready for your services.


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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

This is so very true and one of my biggest downfalls. I'm either good or I'm not. Thanks for this timely reminder.

Nov 14, 2019 02:05 PM #1
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I absolutely agree. Consistency is the key to establishing that trust.

Nov 14, 2019 08:18 PM #2
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Pamela loved the post it is all about "trust" I am a believer that Email is one part of the equation, add to that is actual phone communication and add to that texting and building a relationship, Endre

Nov 14, 2019 10:59 PM #3
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

well how about that I just learned something new, gratefully Los Angeles is still on the list and the best part is where I came from i.e.: Boston is still on the list as well:)Endre

Nov 14, 2019 11:19 PM #4
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Pamela... consistency in any form of marketing is key. I do some "automated" emailing in that I do three mailings each month consistently. But beyond that I'm much more one on one with my mailing. I find people can tell when they are just being dripped.

Nov 15, 2019 04:40 AM #5
Karen Bramlett

How true and important to establish Client trust & seems to receive overwhelming trust from my clients, but not from mass mailings, too impersonal for established clients.
I find though my Clients depend on me for answers to almost all related property questions & continues for years, can become a little overwhelming at times.
I'm fortunate though to receive most all my business from referrals.

Nov 15, 2019 06:34 AM #6
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Excellent post, thanks for your time. Key point: Email marketing is a process.

Nov 15, 2019 06:52 AM #7
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Good morning Pamela Cendejas - Congratulations on another well deserved feature article.   

I send out quarterly e-mails talking about the market and my recent listings and sales.   When I e-mail leads on an individual basis, very often they reply just as you said - they'll reach out to  me when they're ready.

I should probably up my game and send out more chatty, "life in the trenches" kinds of  e-mails in between those though!    I'll add that to my marketing plan for next year!

Nov 15, 2019 07:27 AM #8
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Consistency is the key to everything we do in life!  And email marketing is a perfect example of a way to stay Top of Mind with our clients and customers.  Congratulations on the Feature!  As always ... A Good and Thought Provoking Read.  Pamela Cendejas 

Nov 15, 2019 08:12 AM #9
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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