Your Facebook Ads Suck! (Here's How To Fix Them)

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There’s a lot of debate on whether Facebook ads are worth spending money on or not. Some business owners will swear by it and others will say they are an unnecessary expense that you do not need. The truth is that when used wisely, Facebook ads can bring in a lot of great leads that generate business. The trick is figuring out how to utilize your ads to hit your target audience. In this series, we will cover information and strategies you need to know so you can launch successful Facebook ad campaigns.

How Facebook Ads Work

Here’s how it works: Social media companies like Facebook collect massive amounts of data about pretty much everything you do online. They then take this data and use mind-bogglingly complex algorithms and artificial intelligence (AI) to predict what you’re going to do next. In many cases, Facebook will know you are in the market for a new vacuum cleaner before you do …

Now, apply this same thing to people looking to buy and sell homes, and voila, you have the ultimate way to laser target people looking to move.

Why Your Facebook Ads Are Failing

1. Weak Targeting. Did you know that you can target specific audiences to see your ads? Facebook allows businesses to create parameters in order to hit specific demographics and they have been tightening the process up more and more. More than 1.09 billion people use Facebook every day! Keeping this fact in mind, you want as many eyeballs on those ads as you can get, however, you also want to make sure that your ads are hitting your target audience at least 80–90% of the time. the main criteria you should think about are:

• Age and Gender
• Location
• Who/What influences them
• Language
• Interests/Hobbies

2. Incorrect Bidding. Spending more does not always mean higher returns. You need to examine the performance of your ads and determine whether spending more or less would be a greater benefit for your business. If you find that your campaign is not generating enough clicks, it might be worth experimenting with being charged ‘per impression.’ But, if after making these changes, you still find that your ads aren’t generating enough clicks, you might need to go back to the targeting section and make some changes.

3. Boring Ads. You may have the most precise targeting and have the bidding down to a T, but if your ads are not compelling enough for your audience to click on them, then all of that is for naught. You need to pay attention to your Click-Through-Rate (CTR) and figure out which of your ads perform the best and pattern your other campaigns after those. Your target CTR should be above 5% and 1% for a Right sidebar ad. That may seem low, however keep in mind that The average CTR on Facebook is 0.9%. Aside from eye-catching images and verbiage, make sure that you have a strong call to action.

4. Quitting Early. Most businesses give-up on Facebook ads right away, because of low yield results early-on. Keep in mind that you will not have a successful campaign on the get-go. You need to keep experimenting to find the sweet spot. There are a lot of variables to play around with so make sure you give your ads ample time and attention in order to find what truly works. Also, remember that tastes and trends are always shifting, so be prepared to shift as well.

Make sure to come back next week for part 2 of this series on creating killer Facebook ad campaigns.

Creating, generating and monitoring your Facebook ads requires a lot of time and attention. The best thing would be using a Real Estate Virtual Assistant to hire a dedicated team member to ensure that they are being handled correctly. A MyOutDesk virtual assistant services can do just that for you, and so much more!

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