Pasadena Real Estate Blog Announces "The Secret"

Real Estate Broker/Owner with RE/MAX Property Concierge

The content of this article holds the key to what so many have searched before. The text is not based upon speculation, not based on here-say, but rather predicated on market fact. Everyone has an opinion on the housing market. But when does fact supersede opinion/ And although the secret is a widely know belief, has it been proved beyond a reasonable doubt? . The key to selling your house in this current market will soon be revealed.

The basis for a successful property transfer was discovered in less than an hour. Not merely by accident like rubber and the telephone, but by proving a theory. There must be a correlation somewhere between why some experience success while others repeat failure.

Selling houses is not rocket science. There is no magic bullet, no formula that has been passed down through time. No one person or company has "the power", for if they did it would have been published long ago, allowing the keeper of the cup to cash out and make thousands of dollars on speaking and book publishing. Any experienced salesperson knows this to be true, although it is often a euphemism with talk of "an aggressive marketing program".

It Should Have Been Obvious

Sometimes we attempt to make things more complex. The secret to a property transaction being completed in a timely manner is simple. It should have been announced a long ago. In fact, we confuse the real issue with terms such as "staging", "curb appeal" and rosy laced language we forget we are selling real property, instead of trench coats for J. Peterman.

The Secret Announced

Your success or failure will be determined from the first day. When your house hits the market and has been announced "For Sale", your philosophy has been played and your motive announced.

For the key to maximizing your value, the difference between winning and losing all comes down to one thing........the listing price

The data analyzed was Pasadena California home sales for the month of May.

Pasadena Real Estate Pricing

Price your house correctly from the beginning and two things are likely to happen:

  1. It will sell for more money
  2. It will sell in less time

When properties are listed too high, they tend to chase the market taking price reductions, ultimately selling for less and less of their asking price. The result is longer selling times, therefore reducing your value.

When the market is declining, time is money. The longer your home sits unsold, well I think you get the idea.

Comments (2)

Rob Graham
Windermere Real Estate - Seattle, WA
Rob Graham

It is so hard to explain this to seller's without having them think that you are trying to underprice the house to make a quick comission. 

Jun 09, 2008 12:45 PM
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

Hey Doug--good to see someone from California blogging!  I've been here on ar for 4 weeks and have just seen blogs for other states.

Jun 09, 2008 01:10 PM