If You Dislike Your Listing Will You Be Able To Sell It?

Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

How many professionals does it take to close a buyer on purchasing a home? My answer is ONE. If the buyer agent cannot close that buyer, the listing agent should surely be able to satisfy that task.


If the listing agent cannot close a buyer, that listing agent doesn’t like the property. Should one of the qualifications for listing a property be an appreciation of that property? Must the listing agent “like the property” to list it properly?


My answer is YES. I can remember refusing a listing but finding the right agent for the listing. It worked well, and I did not charge a referral fee!!  I was happy to connect that homeowner with the right agent.


I imagine most agents who are called to provide a presentation will put an effort into closing for the listing, even if the agent dislikes the property.  That’s doing the homeowner an injustice.


When you like a property, it shows in your presentation. If you dislike the property, your attitude is totally different and your negative feelings radiate. There’s no hiding them. The difference between like and dislike is always evident.


An agent’s professional attitude should trump the agent’s income. I am not fond of antique homes. They should all be razed and a new home built in its place, in my opinion. This is what decades of new home sales did to me!!


Just my thoughts on this topic…..


Posted by



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (41)

Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

As someone said earlier "you must believe in what you are selling." Very good posting and congrat on the feature Barbara Todaro 

Nov 19, 2019 08:02 AM
Barbara Todaro

I agree..... I was always thankful I had the niche of new construction....

Nov 19, 2019 10:56 AM
Roy Kelley
Retired - Gaithersburg, MD

It may be more fun to sell a property that you personally like. However, I have sold many homes that I did not care for but were liked by the purchasers.

Nov 19, 2019 08:11 AM
Barbara Todaro

Older homes were never to my liking..... and selling antiques is a separate entity.... should not "wing it"....  I referred those to agents who focused on antique homes...

Nov 19, 2019 10:58 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

  It is important  that you find the right buyer. I would suggest things to do to improve the listing first.  I would not like to pass on a listing. 

The saying my dad always said is one mans' junk is another mans' treasure.  If it is priced and marketed right, it will sell to the Right person.

Nov 19, 2019 08:47 AM
Barbara Todaro

but your knowledge of that particular concept may not be up to par.... the listing agent should have a vast knowlege of the product....if the listing agent has that knowledge the buyer's agent does not need it.

Nov 19, 2019 11:00 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Well Barbara, if we don't like it, to the best of our ability we give suggestions to the seller to make their home a property that every buyer and agent will like!

Nov 19, 2019 08:59 AM
Barbara Todaro

that's staging.... I'm referencing concepts... antiques vs new homes.... as an example

Nov 19, 2019 11:01 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I love D-Max comment! LOL if you don't like it now, make it likeable! 


 i like it, i love it, i want some more of it

Nov 19, 2019 10:46 AM
Barbara Todaro

it was easier to pass it on....

Nov 19, 2019 11:02 AM
Charita Cadenhead

That was a good one.

Nov 19, 2019 10:52 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

A friend of mine told about selling her home on Whidby Island. The first agent who came in criticized everything from the room size to the distance from the highway. My friend sent her down the road. The second agent found things to love, and she sold the house.

Nov 19, 2019 10:53 AM
Charita Cadenhead

That worked out just the way it should have.

Nov 19, 2019 10:57 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

I agree completely Barbara. If your heart is not in it, how can you ever expect anyone to buy it.

Nov 19, 2019 12:11 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Barbara,
As the saying goes: Different strokes for different folks. Who am I to judge what others might like...or not.  I could always find the positives to any property, even if it was just a great price.  I sold some great fixers, even without foundations. I didn't like them but I did like the potential they held for the right buyer. 

Nov 19, 2019 12:43 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Hi Barbara - in my opinion, words don't always match what people feel. Body language and facial expressions may speak louder than vocal variety and silence, well, that's another subject. I definitely agree with the content of your blog post, i.e., "When you like a property, it shows in your presentation." 

Congratulations on another great FEATURE on ActiveRain!

Nov 19, 2019 01:07 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

I don't need to "like" the property in order to effectively and successfully market it to a conclusion.

But, to quote Groucho Marx "It sure don't hoyt!"

Nov 19, 2019 02:49 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

In promotion of the listing, the greater detail of the features. Seeing the person in the audience who could use a place like this. That is matchmaking. Describe the place aimed at the buyer for it and avoid generic one size fits all generalities. Showcase the uses and make it take this house and love it.

Nov 19, 2019 03:00 PM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

This is a great topic to write about. There's definitely truth to the fact that you'll come off as so much more passionate and sincere if you like what you are selling.  As others have mentioned, it's worthwhile to find some features that you can be excited about.

Nov 19, 2019 04:27 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Actually I feel that way about certain sellers i.e. if I see dysfunction, irrational, lack of sense conduct if a come to Jesus doesn't cure it...I am out of here. As to properties, it helps to believe in the product. Why? People buy from people first

Nov 19, 2019 04:52 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

We are going to have to agree to disagree, Barbara Todaro 

I don't have to like the listing. I am not the buyer. If I represent the seller, it is my job to find a buyer who likes the listing. If I am representing a buyer, it is my job to help that buyer find a house that meets their needs and desires...not mine.

Nov 19, 2019 05:08 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Great points Barbara!

When you like a property, it shows in your presentation. If you dislike the property, your attitude is totally different and your negative feelings radiate. There’s no hiding them. The difference between like and dislike is always evident.

Nov 19, 2019 05:57 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Thanks Barbara, always good to hear your advice.

Nov 20, 2019 06:25 AM
Barbara Todaro

thanks for being kind.....  there was only one A$$ wipe in the bunch....

Nov 20, 2019 06:45 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara:

Liking the listing will certainly show in your enthusiasm when talking with the seller, and should, even though there may be some issues. If you really don't like the listing at all I have to wonder if that will be reflected in the work you do for the seller, in which case you may be better off not taking that listing since you would be doing the seller a disservice.


Nov 20, 2019 08:17 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

we'll have to agree to disagree.  I sell lots of properties I don't like as listings and I feel I market and present them well.  And I'm pretty positive you couldn't tell from my marketing or me showing them to you which ones I like and don't like.  It's not about me. It's about the house and connecting the house to the buyer.  What I like, not relevant at all. 

Nov 20, 2019 11:06 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Even if you take the listing your enthusiasm is going to show in the way you present the home to prospective buyers. It is admirable that you will only take listings that you are enthusiastic about. And good for you that you gave up that listing for no referral fee. 

Nov 21, 2019 12:56 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, Jane..... I have a hard time faking it....must be an Armenian thing....

Nov 21, 2019 01:03 PM