Well – That digital experiment was entertaining

Real Estate Broker/Owner with Pareto Realty TN #251071

Well – That digital experiment was entertaining

If you’re still playing the SEO (Search Engine Optimization) game, STOP!

The odds are VERY slim that you’ll be discovered as a result of the time, energy, and money you’re squandering.

Consider Seth Godin’s post this morning:

The Google tax

Here are a few enlightening highlights:

  • “The tax we each pay so that companies can bid against each other to buy traffic from Google.”
  • “They’ve become the internet’s landlord.”
  • “the model of bidding for attention is so economically compelling (because attention is so scarce), that companies are going to be paying ever more to reach people in this way–or allow their competitors to do so.”
  • “Google has made it ever more difficult for sites to be found, previously successful businesses like Groupon, Travelocity and Hipmunk suffer. As a result, new web companies are significantly harder to fund and build. If you’re dependent on being found in a Google search, it’s probably worth rethinking your plan.”
  • “Capitalism is an efficient system for surfacing and addressing the needs of consumers. But once it veers toward control over markets by a single entity, those benefits disappear.”

This jig is up!

So . . . NOW might be a GREAT time to remember something that many (most) REALTORS seem to have forgotten (or never learned).

Real business is LOCAL!

Face-to-face Belly-to-belly good old-fashioned interaction and relationship building is the new (old) paradigm.

Give it a try!

Begin with the people closest to you. Rekindle authentic relationships . . . the ones you relegated to social media tags, mentions, likes, and clever memes.

The most compelling reason for adopting this new strategy is the happiness it will bring into this world.

A pleasing by-product is an increase in “organic lead generation” which provides people like you a steady flow of people like you by way of referrals.

I’m IN!

Are You?

Published by Barry Owen 

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love 

Posted by

Barry Owen

Principal Broker
Pareto Realty
Nashville, TN

Call me: 615-568-2123
email me: barryo@comcast.net




Simply & BOLDLY Living the FourFold Way in Open Space!

Quintessentially connected to the real estate industry to offer the ultimate experience for Home Buyers and Sellers in Middle Tennessee . . . Inquire within!

Comments (47)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Most excellent posting and shout-out thank you

Nov 19, 2019 04:48 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

I guess that you are correct in that my SOI does not care about my Google Juice.

Nov 19, 2019 05:01 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Real estate business is all about establishing relationships!

Face-to-face Belly-to-belly good old-fashioned interaction and relationship building is the new (old) paradigm. Begin with the people closest to you. Rekindle authentic relationships . . . the ones you relegated to social media tags, mentions, likes, and clever memes.

Nov 19, 2019 06:00 PM
Karen Rice
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Face to face belly belly doesn't work when the majority of your potential clients live out of state

Nov 19, 2019 08:05 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

In the end, we all have to do what works for us in our market. Listings are local and my buyers come from out of the area.  I have had more than one client come from Silicon Valley because they liked what they saw of my internet presence and website.  So, the right mix works for me.

Nov 20, 2019 04:32 AM
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I can't tell you how much money I waster in my early years on SEO. How'd that go for me? Cue cricket sound effects.

Nov 20, 2019 06:15 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

I was searching for some information the other day about a subdivision I recently wrote about. My post came back as the first response. Which wasn't helpful for what I was looking for, but was very helpful in making me think that maybe my community posts are a good idea! 

Nov 20, 2019 06:26 AM
Kyle Eaves
Metro Atlanta Home Group - Atlanta, GA
Top Atlanta REALTOR®

Great post! Winning on the internet will continue to get more and more difficult as the big players like Google and Facebook gobble up the competition and capture all the traffic. Now, it's a game of pay to play, and the only real winners are these few dominant internet giants who have managed to capture all the eyeballs...

Nov 20, 2019 06:31 AM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Yes, you are right to a certain extent, Face-to-face Belly-to-belly good old-fashioned interaction and relationship building is the new (old) paradigm. But to those that blog, adding SEO to the mix still works.

Nov 20, 2019 06:38 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

I completely agree Barry. This is what my team is working towards.

Nov 20, 2019 09:54 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Have been focusing on this for the last year, and it is good to sit down with people you know and just listen to each other and then they realize they know someone who wants to sell their home and connect you.

Nov 20, 2019 10:15 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hi Barry, yes, there is something smelly in Denmark...

The digital revolution is available, like any other media outlet, to those who pay the most.  As search gets confused with paid listings you wonder why you spend so much effort to get SEO right.

I used to spend at least two hours a day trying to get things right. Tweaking, redoing text, mixing things up, etc.  There is much more to this of course, but going the extra extra mile may not be worth it.  You should be organically set up and then go press the flesh.


Nov 20, 2019 01:38 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You can only do so much for you have to actually be a person can go out there and sell! :)

Nov 20, 2019 11:52 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Barry:

The basics, like face to face interaction and staying in touch with clients, have always worked and continue to do so.


Nov 21, 2019 10:51 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Oh boy. So disheartening. I was in in the early days of the IDX and was on page one a lot. I could barely handle the number of calls coming in, many of many of them coming from agents and consumers complaining that I was "advertising" their listings on my site. Then Google starting changing its algorithms and now I can barely find myself. You can probably get yourself onto page one these days by pounding long tail keywords on a regular basis for your niche, and you might get one hit. You are right. Gotta back to the old-fashioned relathionship-building.

Nov 21, 2019 12:51 PM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Terrific post. I try to have two face to face meetings each month with old clients. Google and Amazon seem to be taking over the world.

Nov 21, 2019 06:44 PM
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

In my industry, my competitors are local one-person businesses.  They put up a basic website, with no blog and do not add any fresh or helpful content. They never learned about SEO and do not rank in search results.

I took the time to learn WordPress, built a website and blog, and learned SEO. I do research and write high-quality evergreen articles that attract organic backlinks from high-authority websites. I write content that is helpful, educational or interesting, not salesy. Many articles are long-tail or unique content at or near the top of Google SERP.

Google Page Quality (PQ) rating guidelines (167-page training manual) rate web pages based on the Expertise, Authority and Trustworthiness (EAT) of the page.  High expertise and authority are earned over time by writing quality content that requires time, effort, knowledge, skill, fact-checking, editing and quality control.

I don't pay Google any money for advertising but my website is near the top of page one search results for my keywords.               SEO works for me.

Nov 21, 2019 08:53 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barry - experiments are exercises in learning.  Predictable results?  Hmm...I wonder.

Nov 22, 2019 04:44 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

For years and years before Google and the internet...that's how agents got business!  Getting face to face with people, referrals, etc. Still works!

Nov 22, 2019 01:32 PM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Thanks for the insight Barry. I still think the key to this business is Sphere of Influence! I fear we have all focused too much on the next bright shiny object of tech

Nov 26, 2019 12:11 PM