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Should a Homeowner Try to Sell as FSBO?

By
Real Estate Agent with JKA Properties (Meli G Realty & Investment Group)

When it comes to housing, this year has seen a nationwide price decline and combine that with lots of ARM and Balloon failed mortgages, it puts a lot of sellers in a tight situation. Many home sellers owe more or as much as the house is worth and they have no funds to pay for the services of a licensed Realtor to market their home. The alternative - try to sell it as FSBO (For Sale By Owner).

Many young, tech savvy homeowners, think that they have what it takes to do it on their own. And some of them do succeed. However, knowing how to design a flyer, put a sign on the yard, or put an ad on a couple of websites, doesn't get close to getting the house SOLD. If you still think you can do it, ask yourself a couple of questions and answer them honestly.

1. Would you be able to stay objective throughout the entire process? You will hear strangers talking about your outdated kitchen, your "wild" imagination in coloring and decorating, your second rate DIY improvements, your "cleaning skills", your pet Rover's smelly stuff and a lot worse. Will you be able to overcome your emotional ties to the house and still make a deal with the buyer?

2. Are you up to the hassle? Yes, you are college educated, and yes you have researched the subject of selling a house and you know that it requires a lot of paperwork... but do you really know how much paperwork is involved? Between contracts, disclosure requirements, adendas and amendments, doing the deal requires, as a colleague put it, "more documentation than the average Middle East cease-fire agreement". And when you start negotiating, you need to listen closely and measure carefully every response and not let your emotions get on the way. If all that sounds too much for your nerves, stick with a broker.

3. Do you have the time that it requires? You got the sign in the yard and the ad in the newspaper, now all you have to do is wait for the phone calls and show the house. Someone calls and wants to look at the house tomorrow morning, only one problem, you work during the day. Prospective buyers like to view houses at their convenience, not YOURS. How about an Open House? You are tied down to the house for hours waiting on that right person, and when they show up you're not so sure what to say or how to present the house to make it appealing, yet not sounding pushy.

4. Serious Buyers or just Lookers? You finally got a cute couple showing up to view your house! You think you're one step away from hitting a home run. Are you really? How do you know for sure that they are going to buy and not just killing time (theirs and yours)? Do you know if they have enough money to buy YOUR home? Do you know what to do or where to take them to find them the right financing for the purchase of your home? What the rates are? What the mortgage payment would be? ......... (Are you tired yet?)

And there is plenty more: advertising, dates, rates, updates, pictures, safety, security, and liabilities. With all of the above, plant on spending at least 10 hours per week to service the FSBO while your house is on the market.

Sell your home FSBOIn conclusion: Is it worth it to sell your home FSBO? Absolutely! If you have the time and expertise, by all means - do so! But if the only expertise you have on Real Estate is buying the home you're trying to sell, you will need help going thru the process. And if you already have a full time job and/or are busy packing to move and don't have the necessary time to do it right, you WILL need help!

Over 70% of FSBOs end up listing with a Realtor. You can still try and be one of the other 30%, but if you decide to use the services of a Realtor, please, do your homework: interview at least 2 or 3 people for the job. They all have different skills and experiences, they have different approches to the job and different personalities. Pick the one that best suits your needs and compliments your personality! Good luck and happy selling!

Comments(10)

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Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Happy selling to those FSBOs. Another KW realtor here from Miami via New York. Thanks for the post.

Jun 09, 2008 02:38 PM
Joe Virnig
RE/MAX Gold Coast REALTORS, Ventura County, California - Ventura, CA
No Ordinary Joe

Going FSBO is not for the faint of heart.  With all the forms these days, even if a FSBO is successful in selling their home, they probably didn't complete all of the correct disclosures and paperwork leaving them vulnerable down the road.

Jun 09, 2008 03:15 PM
Elizabeth Ward Small
REALTOR & CEO The 3B Method Seminars - Burlington, NC

My motto on this is GIVE - GIVE - GIVE!

Help them all you can - I have helped more FSBO to close this year than ever before because of being upside down in the home! In return for my honesty and helping guide them on the best price etc...I have been given back tons of leads that are listings and buyers that will close and pay commission!

What goes around comes around. Everyone needs help right now! You have the knowledge and experience they need! If you can make it work by listing it - go ahead - but if you know without a doubt you can't (short sale or anything else) - encourage and help them be by owner - BE THERE mind - body and spirit for them! It will bless you in return!

 

REALTOR, Liz

Jun 09, 2008 03:21 PM
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

Any FSBO looking to list themself and work it on their own....hymmm 2 words....GOOD LUCK! :)

Tom Davis

World Class Delaware Realtor

Jun 09, 2008 03:24 PM
Elizabeth Ward Small
REALTOR & CEO The 3B Method Seminars - Burlington, NC

TOM - Agree with you there but...some have no way out but to try.

REALTOR, Liz

Jun 09, 2008 06:09 PM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
I have seen agents that go that route. What does that say for industry.
Jun 19, 2008 04:06 AM
Jim Burr
ListedByOwner.com - Camden, SC

Meli,

A FSBO who has tried and failed, especially in this market, may very well be a happy and willing customer for you. With many markets being stagnant with home prices the temptation is strong to save the commission.

Sometimes it takes a little experience to see what that commission buys. That home seller will be more appreciative and willing to listen.

Liz I think has a good perspective. FSBOs need guidance and help. And when it comes time to decide to list, or to bring by a qualified buyer, or to receive a referral - the real estate agent who has understood their circumstances will be the first in line.

Jim Burr

Jun 19, 2008 12:24 PM
Kim Skumanick
Keller Williams Real Estate - Tunkhannock, PA

Meli - Great observations. A few FSBOs get lucky, and the rest of the neighborhood automatically think they can do it too. I agree with Liz - keep dripping on them with info and help until they realize for themselves that they are in over their heads and need our help.

Jun 19, 2008 03:59 PM
Dionne Morgan
Realty World Solano Realty - Vallejo, CA
Broker REALTOR ,GRI, e-PRO

I loved your blog. You ask some thought-provokig questions of the Seller. I lost a prospective listing  during the Seller's market when the Seler's friend agreed to purchase the property. The Seller hired another agent to complete the paperwork.  The Seller then purchased a home at a bargain price through another Fsbo.  They ran into major structural problems. end of Story. Well, not really. 

Jun 28, 2008 06:48 AM
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Depending on the sellers ability to deal with criticism as Meli brings up in her post, really is just the tip of the iceberg, some willl be successful in selling their own home.  Are they getting the highest net price, covering their posterior so that the sale doesn't come back to bite them a couple years down the road with a failed disclosure, and are they the best suited to market a property... probably not.  Just the areas of properly presenting the property via small fixes and paint, and objectively pricing for condition against the competing inventory is a daunting task for full time professionals let alone the once-every-decade-seller.  I am willing to bet that most FSBO's view less than 3-4 comparable homes before setting a price, and I doubt if the comps are truely apples to apples.

In the end, some will be successful and most will eventually come to an agent after they've flogged a dead horse for far too long.  We could all take the time to be our own doctors, lawyers, or accountants, but in the end I believe the return on investment doesn't support the effort needed to succeed.

Jun 28, 2008 08:20 AM